by Rachel Winstead July 26, 2016July 26, 2016 It’s 2016, and simply posting a new blog article every week may or may not help your brand stay on top. To truly stand out from the sheer volume of uploads that take place daily, brands need to diversify and optimize each piece of content. A properly … Continue reading 5 Types of Business Ebooks and Why You Need to Write One
by Chuck Martin, Staff Writer, July 20, 2016 Beacons are helping shoppers find what they want. The beacons installed at retailers and restaurants in one of the earliest and wide-spread deployments are driving consumer engagement and sales. That’s what’s happening on the mile-long Regent Street, the Fifth Avenue of London, where beacons are sending messages … Continue reading Beacons On Regent Street: Location, Relevancy Drive 48% To Use More Than Twice A Month
Ready to make the leap from in-house to agency? Columnist Matt Clough discusses what you should expect and offers some tips on how to make it a smooth transition. Matt Clough on July 25, 2016 As a digital marketing professional, you may ask yourself at some point whether you’d prefer to work as an … Continue reading From in-house to agency: how to adapt
by Jeff Kalter July 25, 2016July 25, 2016 “Stop selling. Start helping.” — Zig Ziglar When you’re on the phone with a business prospect, you likely have a goal of creating a sales opportunity or making a sale. Since you have quotas to meet, it’s not surprising that you’re laser focused on selling. The only … Continue reading The Secrets to Engaging Business Buyers on the Phone
By Joe Cox July 25th, 2016 Social media has changed the way we shop for services and products. According to Hubspot, consumers are a whopping 71% more likely to buy from a company if a social connection has recommended them on social media. This is brand advocacy and it happens all the time, unprompted and … Continue reading 11 Techniques To Identify Your Brand’s Evangelists
by Anna Kachur July 24, 2016July 24, 2016 If you haven’t been living under a rock in the last week (and even if you have) you must’ve heard people obsessively talking about this new game called Pokemon Go. Nintendo’s latest breakthrough and one of the most talked about trends after Game of Thrones, this game … Continue reading Get Customers with Pokemon Go #Gottacatchemall
by Garrett Huddy July 24, 2016 Follow @GarrettHuddyJuly 24, 2016 While the buzz around Pokémon Go is a viral marketing success story itself, we noticed in playing the game that capturing Pokémon and capturing revenue with events have some crossover tips. Here are six tips that will help you improve your event strategy and your … Continue reading 6 Tips For Capturing Pokémon (And Revenue With Events)
What’s a digital hub, and what can it do for your organization? Columnist Sanjay Dholakia explains why having a central nervous system for marketing is a no-brainer. Sanjay Dholakia on July 22, 2016 If your company doesn’t yet have a digital hub, it won’t be long before your CEO demands to know why not. … Continue reading Marketers: Stop, drop and build a digital hub
by John Motavalli, Columnist, July 20, 2016 One thing we love about Google is its penchant for coming up with marketing ploys that only it could execute or even acknowledge. Case in point: A recent Google claim that marketers are losing up to 70% of “potential mobile shoppers” by relying on conventional demographic suppositions. Harkening … Continue reading Google’s Demographic Squeeze Play
by Laurie Sullivan @lauriesullivan, July 19, 2016 “I grew up with my mom muting the volume on the television,” Dan Davies, director of media sciences at the agency MullenLowe Mediahub, told attendees at MediaPost’s OMMA LA conference. “I consider that ad blocking.” Advertising agency executives finally realized that ad blocking is here to stay. Some are … Continue reading Ad Blocking Forces Creative Solutions From Advertisers
