by Bryan Kramer Follow @bryankramerAugust 5, 2016 Building a personal brand and creating a more valuable ‘you’ can have a positive effect on your personal and professional life. Think about the ways that companies do this. Highly caffeinated marketing teams sit in rooms, poring over logo design, advertising collaterals and their next tweet, so that … Continue reading 5 Ways to Create More Value for Yourself
by Lauren SimkinsAugust 7, 2016 Before we start unpacking the difference between MQL vs. SQL, we need to first go back to the beginning. A lead is a person who has indicated interest in your company’s product or service in some way. (And everybody wants leads.) But how does a lead show their interest? Essentially, … Continue reading MQL vs. SQL: What’s the Difference?
by Tom Desaulniers, Op-Ed Contributor, August 4, 2016 In today’s complex marketplace, attracting consumers is getting harder across the various types of available media—including mobile. Many mobile marketers have started the search for new methods to meaningfully engage with their consumers. One overlooked method is the role of secondary conversions in mobile marketing. Secondary conversion … Continue reading A Marketer’s Guide To Secondary Conversion Actions
Some industry experts may advise advertisers and agencies to “hold out” for 100% viewability on their media buys, but contributor Keith Pieper says it’s not worth it and proposes a different path. Keith Pieper on August 3, 2016 There’s a lot of chatter about 100-percent viewability, and even more slamming the Media Ratings Council’s 50-percent … Continue reading Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot)
August 2, 2016 All of a sudden, everybody’s playing the latest mobile gaming sensation – Pokémon GO. If you’re not playing it already, you’ve probably at least heard of it. This fun new, enhanced mobile reality game from the renown Pokémon Company and Niantic Labs has had a monumental impact on its user’s everyday routines. … Continue reading Top 5 Ways To Capitalize On The Pokémon GO Craze
by Kendall Giglio, Op-Ed Contributor, August 1, 2016 Most marketers still approach search like the 50-yard line is the end zone. They invest the money and time to prepare, call the right plays, and execute well. They get people to visit their sites, then celebrate. The problem is they’re only halfway to the real goal … Continue reading Marketers Need To Work The Second Half Of Search
by Madeline Boehmer July 28, 2016 Follow @madelineboehmerJuly 28, 2016 Driving customer loyalty can be an uphill battle, especially in a crowded marketplace with more empowered customers than ever before. Whether it be through mobile research to find the best reviews or word-of-mouth amplified by social media platforms, brands are spending more time thinking of … Continue reading Going Beyond the Discount
by Brock Murray July 27, 2016 Follow @SEOBrockJuly 27, 2016 What is re-targeting / re-marketing? You know how you’re shopping on [some big site – Canadian Tire, Walmart etc.], you leave the site, and suddenly there are ads following you around the internet asking you to come back and buy that shirt. That’s remarketing. Remarketing … Continue reading Remarketing Tips from a Paid Ads Expert
Columnist Myles Anderson shares the results of a recent BrightLocal survey about the impact of on-site SEO on rankings for local businesses. Myles Anderson on July 27, 2016 at 1:15 pm At BrightLocal, we often focus our research on external SEO factors, exploring the effects of and opinions towards citations, reviews, Google My Business and links. … Continue reading Local businesses trump big businesses when it comes to delivering on-site updates
Speed now means more than getting your product to market first. Columnist Scott Vaughan discusses our rapidly changing industry and how marketers can use speed to take advantage of it. Scott Vaughan on July 27, 2016 You traditionally don’t think of speed and marketing as being tightly linked. Today, speed is becoming a hot … Continue reading 3 ways marketers can use speed to their advantage
