It’s time to get verified with Twitter’s new application process. Tamar Weinberg on July 19, 2016 Looking to become Twitter verified? In case you weren’t aware, the process before was a bit of a mess and quite a hit-or-miss experience. Twitter has likely known about this all along. That’s why they announced today that … Continue reading Want to become Twitter verified? There’s an application process for that
by Aaron Baar, Staff Writer, July 19, 2016 Emoji are everywhere. They’re on Pepsi bottles. They’re infiltrating our classic literature. There’s even going to be a movie about them. And pretty soon, you can bet they’ll be coming to search. In at least one case, they already have. In honor of World Emoji Day last … Continue reading Pizza-Symbol, Dollar-Sign: Time To Think About Emoji Search
Is your knowledge of DMARC somewhat murky? You’re not alone. Columnist Jason Warnock walks you through the ins and outs of DMARC and how it can benefit your brand. Jason Warnock on July 19, 2016 Last month, reports surfaced that Google and Microsoft this year plan to update their policies related to DMARC (Domain-based … Continue reading What marketers need to know about DMARC
by John Miller July 19, 2016 Follow @ScribeMillerJuly 19, 2016 Marketing has changed. And it’s still changing. Keeping up requires that you have a good team in place that’s committed to staying up to speed on the newest trends, and working to stay ahead of those trends. They need to be able to think expansively, … Continue reading Your Marketing Team Needs ‘Originals’
by Alessandra Ceresa July 19, 2016 Follow @MissAleCristinaJuly 19, 2016 Yes, if you haven’t been living under a rock for the past couple of years, you know that CRM (Customer Relationship Management) is a ‘must have’ tool. However, when most people think of CRM, their mind immediately correlates it with sales. Although CRM is fundamentally … Continue reading How to Use CRM for Marketing
Don’t let Amazon get the best of you this year. Start planning now! Columnist Mike Sands reveals strategies to keep in mind when preparing for the biggest shopping days of the year. Mike Sands on July 15, 2016 It’s that time again. Time for retailers to rally their troops for the end-of-year holiday shopping … Continue reading 3 retail strategies to beat Amazon this holiday season
We marketers work with a lot of data, but how can we present these data in an easily understandable way? Check out this primer on data visualization by columnist Paul Shapiro. Paul Shapiro on July 13, 2016 I’ve been thinking a lot about data visualization lately and how it applies to our roles as marketers. As … Continue reading A brief introduction to data visualization theory for marketers
by Thom Forbes, Featured Columnist, (July 08, 2016) In advance of the peak of the second-largest retail season early next month, the PMX Agency recently released its sixth annual Back to School Trend Report with a wide variety of insights into both the K-12 and college markets. Among its top-line findings: Online behavior has become … Continue reading Social Lessons For The Back-To-School Marketer
Are you using remarketing to supplement your other online marketing efforts? If not, columnist Brett Middleton has some easy ideas to get you started. Brett Middleton on July 7, 2016 When creating your remarketing audience in Google Analytics, it’s all too easy to slap together an “All Users” audience, or take it one step further … Continue reading The 3 types of remarketing you should be trying
Are you up to speed on the best ways to collect and use data? Columnist Scott Rayden answers some of the most frequently asked questions marketers have about data. Scott Rayden on July 7, 2016 Remember the year of mobile? (Could have been 2013, 2014 or 2015, depending on how early an adopter you were.) … Continue reading Leverage your marketing data: 9 FAQs to get you started
