Maybelline Focuses On Authenticity In WNBA Campaign by Laurie Sullivan , Staff Writer, October 13, 2025 It’s difficult to get away from the hype of artificial intelligence (GAI). But NP Digital’s design agency REBL House, which it acquired about two years ago, did it to ensure authenticity was the message in Maybelline’s “Born With It” … Continue reading Maybelline Focuses On Authenticity In WNBA Campaign
Improve your marketing campaign(s) ROI and Lead Quality using a CRM Craig Ellis May 2, 2025 A CRM (customer relationship management) sales software that is essentially a funnel that shows how prospects move from initial interest i.e. contacting a business via a contact form submission to a closed deal/sale/signed contract. A … Continue reading Improve your marketing campaign(s) ROI and Lead Quality using a CRM
Campaign Numbers Rising, But So Are Challenges by Laurie Sullivan , Staff Writer @lauriesullivan, February 19, 2025 Marketers have increased the number of campaigns they run, but face many more challenges when it comes to budgets, technical capabilities, and analyzing and explaining the outcomes to those responsible for allocating budgets. Gartner estimates about 44% of the … Continue reading Campaign Numbers Rising, But So Are Challenges
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Story-driven approaches to multichannel campaigns. MarTechBot on January 20, 2025 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded … Continue reading Story-driven marketing campaigns: Best of the MarTechBot
Actionable tips for reaching niche audiences through demographic, behavioral, contextual and inventory data. Geoff Crain on May 21, 2024 For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this … Continue reading How to build a hyper-precise audience-first ad campaign
Marketers Concerned With Losing Ability To Measure Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, January 8, 2024 Key trends in media and advertising identified in a recent survey of brands, agencies, tech executives and media professionals suggest certain platform investments will grow significantly in 2024. Mediaocean wanted to understand intent by omnichannel marketers to maintain … Continue reading Marketers Concerned With Losing Ability To Measure Campaigns
Stuart and Dunn Office Choice relies on ActiveCampaign locally and Onesend nationally to reach both B2B and retail audiences. Kim Davis on November 13, 2023 What does the martech stack for an Australian B2B office supplies dealer look like? We asked Elle James, head of marketing and sales systems at Stuart and Dunn, an Office … Continue reading Onesend and ActiveCampaign support Australian office gear sales
Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds by Laurie Sullivan @lauriesullivan, August 22, 2023 Eyeota, a Dun & Bradstreet, on Tuesday will release the results of a new campaign test as a part of its dual certification from independent data verification platform Neutronian, and IAB Tech Lab. The achievement of these certifications demonstrates the … Continue reading Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds
Teads, Lumen Attention Metrics From Global Campaigns Find ‘Better Predictors’ by Laurie Sullivan @lauriesullivan, August 15, 2023 Teads, a global media platform, and Lumen Research, which focuses on attention, have been working to expand attention-measurement research to deliver consistent data to advertisers. On Tuesday the companies will announce findings in a study on global analysis … Continue reading Teads, Lumen Attention Metrics From Global Campaigns Find ‘Better Predictors’
Discover the power of conversational email marketing, transitioning from campaigns to personalized interactions to enhance subscriber engagement. Stephanie Trovato on July 25, 2023 Let’s picture this… You’re at Target, scrambling to snag those last-minute items for your dinner party (and maybe some home decor and a dress, because why not?). Out of nowhere, two store … Continue reading From campaigns to conversations: The future of email marketing
