Category Archives: LinkedIn Utilization

Everything PPC Advertisers Want To Know About LinkedIn Ads – Part 2

Contributor Sahil Jain shares more questions and answers about how best to utilize the platform. Don’t miss these important tips on bidding, targeting and choosing between ad products. Sahil Jain on August 7, 2015 Evan Lorne / Shutterstock.com In Part 1 of this series, I shared questions and answers about targeting and creative on LinkedIn. … Continue reading Everything PPC Advertisers Want To Know About LinkedIn Ads – Part 2

LinkedIn and Your Job Search: 5 Little-Known Things You Can Do

Jan WallenAugust 5, 2015 LinkedIn continues to evolve as it grows. Early on in its history, LinkedIn was thought to be primarily for job searches. It was excellent for that. LinkedIn then developed that area and added a Job Seeker premium program, and also premium Recruiter packages. They’ve also enhanced a number of features in … Continue reading LinkedIn and Your Job Search: 5 Little-Known Things You Can Do

8 Actions Successful People Take On LinkedIn [Infographic]

Alice HeimanAugust 5, 2015 One out of three professionals worldwide are on LinkedIn. I’m not sure why the other two aren’t, because successful salespeople use LinkedIn. If you are successful without LinkedIn, consider how much more successful you could be if you were using it. According to The Ultimate Sales Guide to Crushing Your Quota, … Continue reading 8 Actions Successful People Take On LinkedIn [Infographic]

How to Use LinkedIn Showcase Pages to Connect With Your Audiences

Kathy DamJuly 31, 2015 You understand that social media marketing is important—and that LinkedIn is a great way for professional services providers to connect with prospects. In fact, it’s the social media network for business professionals. Remember that about 60% of your buyers are checking your firm out on social media before purchasing. And 75% … Continue reading How to Use LinkedIn Showcase Pages to Connect With Your Audiences

LinkedIn Sales Navigator Is Not Enough For Most B2B Sales & Marketing Teams

Kristina JaramilloJune 30, 2015 I understand why organizations are jumping on-board with the new LinkedIn Sales Navigator. I completely agree that sales teams need to invest in LinkedIn Sales Navigator as: LinkedIn is steadily restricting functionality (that sales leaders need) from the free version. For example, with the free version, you get a limited view … Continue reading LinkedIn Sales Navigator Is Not Enough For Most B2B Sales & Marketing Teams