Bob WoodsOctober 15, 2015 I’m always excited when I click “Publish” on a new Long-Form Post here on LinkedIn. For me, it’s like showing off a new car, a new suit or even a new tie. (I don’t wear ties a lot; when I do, though, they’re pretty great.) When those things get older, though, … Continue reading Don’t Forget About Your Older LinkedIn Published Articles
Category Archives: LinkedIn Utilization
How to Make Yourself Relevant on LinkedIn
Kaeleigh PhillipsOctober 14, 2015 LinkedIn is a powerful resource for employees and businesses. This online resource connects career oriented individuals to the business community and forges valuable connections. Networking is an essential part of the business world and knowing how to navigate this online workspace can be an essential asset. Maximizing Your Profile Implementing as … Continue reading How to Make Yourself Relevant on LinkedIn
How To Advertise Your Business On LinkedIn
Lauraine McDonaldOctober 10, 2015 Where are you going to advertise your business? Google Ad Words has the widest reach. Facebook has the most categories. Twitter is probably the best for mass marketing. But nothing beats LinkedIn if you want to laser-focus your ad campaigns to audiences in the business community. In this post, I will … Continue reading How To Advertise Your Business On LinkedIn
How to Use your LinkedIn Network to Build a Targeted List of Prospects
Beata StaszkowOctober 6, 2015 LinkedIn has already given you several good prospect opportunities. Utilise them now! Discovering prospects is quite easy on LinkedIn and you probably have plenty of potential new customers in your existing network of contacts. This post explains how you can leverage your existing network list, and hopefully generate more business, or … Continue reading How to Use your LinkedIn Network to Build a Targeted List of Prospects
No Time to Maintain a Business Blog? Use LinkedIn Instead
VerticalResponseOctober 4, 2015 Creating and maintaining a blog is time-consuming, which is why many business owners give up on it. However, sharing content with your audience can attract and support customers. If you don’t want to take the time to set up and contribute to a full-fledged blog, consider writing a few posts each month … Continue reading No Time to Maintain a Business Blog? Use LinkedIn Instead
2 Other Neglected LinkedIn Profile Tips For Engagement
Louisa ChanOctober 3, 2015 This is not a new flag. No. But it does attempt to show diversity being embraced. Relationships are formed when there’s connection. That happens when we try to enter each other’s world. In the last post, I discussed how LinkedIn allow the use of secondary profiles in 24 different major languages. … Continue reading 2 Other Neglected LinkedIn Profile Tips For Engagement
3 Top Tips to Boost Your LinkedIn Profile Visibility
Shelley PringleSeptember 28, 2015 Did you know LinkedIn has its own proprietary search algorithm? The details are top secret, but according to Yumi Wilson, manager of corporate communications at LinkedIn, there are several ways to use LinkedIn to get the most from the platform. #1 Complete Your LinkedIn Profile If you want to get found … Continue reading 3 Top Tips to Boost Your LinkedIn Profile Visibility
5 Big Tips to Make LinkedIn Ads Work for You
Eric WittlakeSeptember 24, 2015 LinkedIn is today’s B2B media powerhouse. If you are a B2B marketer, in nearly any sector, chances are you are paying attention to LinkedIn, as well you should. LinkedIn brings three things that make it stand out from other B2B media companies. Scale. According to comScore’s July 2015 rankings, LinkedIn is … Continue reading 5 Big Tips to Make LinkedIn Ads Work for You
LinkedIn Ads Rolls Out New Campaign Management Tool (And I Love It)
Larry KimSeptember 22, 2015 It was with great interest that I took LinkedIn’s new ads campaign management tool for a test drive this summer. After all, I was pretty critical of their ad platform last spring. When I wrote a blog post called “8 Things I Hate About LinkedIn Ads” in March, I was really … Continue reading LinkedIn Ads Rolls Out New Campaign Management Tool (And I Love It)
7 Essential LinkedIn Skills Every Business Professional Needs
Jay PalterSeptember 21, 2015 It used to be when I wanted share a great article with my clients, I’d clip it out of the newspaper, photocopy it and send it to them in the mail. And when I wanted to make some new connections, I’d attend a breakfast networking meeting or an after-work mixer – … Continue reading 7 Essential LinkedIn Skills Every Business Professional Needs