Category Archives: LinkedIn Utilization

How To Win With LinkedIn In Your B2B Marketing Plan

Dave OrecchioNovember 5, 2015 The terms “LinkedIn” and “business” have become synonymous over the years, so it’ll come as no surprise that you can profit from incorporating this major social media platform into your B2B marketing plan. Here are some tips for making the most of your company’s LinkedIn presence. Turning Your LinkedIn Page Into … Continue reading How To Win With LinkedIn In Your B2B Marketing Plan

LinkedIn Groups Have Changed. Will Your Marketing Change Too?

Bill FaethOctober 30, 2015 How Marketers Should Adjust to the Updated Platform LinkedIn Groups were introduced in 2004. At that time, there were 500,000 members. In contrast, today, LinkedIn has more than 380 million members. Needless to say, much has changed in the 11 years since Groups were created. That’s why they recently underwent a … Continue reading LinkedIn Groups Have Changed. Will Your Marketing Change Too?

Are Working Women Missing Out on the Power of LinkedIn?

Paul KeijzerOctober 20, 2015 News revolving around LinkedIn and women has taken an interesting turn. One of the major stories going around is when a Barrister received sexist comments from older lawyers on LinkedIn. It’s gone to the extent where some women have been saying they started uploading “ugly” pictures to stop being preyed upon … Continue reading Are Working Women Missing Out on the Power of LinkedIn?

5 Underused LinkedIn Features for Sales and Marketing

Jo Lynn DealOctober 19, 2015 LinkedIn is continuing to add new features to improve services for networking professionals and businesses. Even if you haven’t subscribed to a premium level as a user, there are still great features to help you upgrade your networking activities, build stronger relationships with your prospects, and ultimately gain a better … Continue reading 5 Underused LinkedIn Features for Sales and Marketing