Zac HeiseyJanuary 15, 2015 For some business owners, especially those who may have recently shelled out a large chunk of change on a top-notch website, it can be hard to understand why they now need to invest even more money into marketing and promoting their shiny new site. Conversely, businesses with creative, well-developed online advertising … Continue reading Combine On-Site & Off-Site Factors for Online Success
Jane BinnionJanuary 15, 2015 “If you chase 2 rabbits you wont catch either.” Time after time when I ask people “who are your potential clients?” I get the answer “everyone“. Then we go through the process of unpacking that. In business you need to know Who you want to talk to and Why. That is … Continue reading It Started With a List – The Importance of Prospect Lists for Business Growth.
Erik SeveringhausJanuary 15, 2015 Throughout my years as an entrepreneur, I’ve had the fortune to meet with several people who have made significant impact on the national and Chicago tech communities, but most importantly, on my company and me. Sometimes, I reached out to these business leaders with a cold email, asking them for advice. … Continue reading 5 Key Rules For Asking For An Introduction
Michael CohnJanuary 15, 2015 When it comes to your business dealings and the relationships that you have been able to build with other people, both online and in person, there are qualities that stand out. Those are qualities that make the other person like you (and eventually trust you) and that make you like the … Continue reading Making People Like You
Sarah ClarkJanuary 14, 2015 LinkedIn is a powerful social media platform that according to its statistical data, reports to have more than approximately 332 million members by now. An ideal platform with a steady increase in the number of users per month, LinkedIn will soon grow into a powerful marketing tool of the twenty first … Continue reading 4 LinkedIn Marketing Strategies To Return Better Conversions
Louis FoongJanuary 14, 2015 In our first Interesting Infographic of 2015, HelpScout has given us some interesting insight into how to convert customers using psychology. Some of the examples are from a traditional B2C environment but I can see how we can apply it to our B2B lead generation strategies and tactics. Below are the … Continue reading 10 Ways To Convert More Customers Using Psychology [Infographic]
Dave SchneiderJanuary 14, 2015 Shiny Object Syndrome. SOS. Whether you know it by name, or by some other form, if you’re an entrepreneur, there’s a good chance you’ve suffered from it at some point or another. The gist of it is this: A new idea captures your imagination and attention, which gets you distracted from … Continue reading Can Shiny Object Syndrome Be Applied To Just One Project?
