Dennis YuMay 10, 2015 We can forgive the innocent B2B marketer with spamming their lists. Euphemistically, we call it “blasting”– doesn’t sound like fun on the receiving end, does it? And we can even forgive the aggressive conference badge scanner or telemarketer. Remind me to never let exhibitors scan my badge either– since the 7 am wake … Continue reading The Lead Gen Tactic That We All Despise
Andrew GazdeckiMay 6, 2015 The right social media campaign can help your business grow exponentially; It’s free marketing. That being said, the best campaigns are structured around a strong central website. Social Media is the present and future of marketing, coupling a strong campaign with an even better website will lead to the best results. … Continue reading Use Social Media to Generate Organic Leads & Sales
Rosalind HenshellMay 1, 2015 Winning customers and keeping them is a huge part building a successful business, but the icing on the cake is having those customers send their friends, family and associates to you as a referral. The idea of Building an Unbreakable Chain of Referrals is simple: Win one customer, get a referral … Continue reading Build An Unbreakable Chain Of Referrals
Brett McHaleApril 28, 2015 Many businesses aren’t quite sure how to tackle marketing on Twitter from a paid perspective. It’s certainly not a one-size-fits-all endeavor, and if you don’t quite know what you’re doing, you could wind up wasting a ton of money. It may seem like common sense, but when you’re outlining the strategy … Continue reading A Step-by-Step Guide to Using Twitter Ads for Lead Gen
Rick WhittingtonApril 27, 2015 Bryce owns a successful but small company that sells water testing supplies. His company manufactures them and sells these supplies through their website to chemists in industrial applications. I spoke with Bryce recently about better marketing his products online, and he was understandably proud to tell me this: “Most of our … Continue reading Is Your Website Chasing Away New Business Opportunities?
Elizabeth DyrsmidApril 22, 2015 Ever wondered how to connect with anyone on LinkedIn for free without having a premium account? Last year we interviewed LinkedIn expert extraordinaire Viveka von Rosen. You can listen to that episode here. For those of you that prefer to read, we’ve pulled out the top nuggets including: Exactly how to … Continue reading How to Ignite Lead Generation with LinkedIn
Anand SrinivasanApril 14, 2015 Earlier this year, I conducted an online survey of SEO agencies. I found that nearly 30% of these firms had fewer than a quarter of their business coming from Google Search. Besides online search, the most popular marketing channels among SEO agencies were word of mouth referrals, content marketing and direct … Continue reading 7 Tools To Find SEO Leads For Your Business
Susan GilbertApril 13, 2015 In order to encourage more exposure for your personal brand, it’s important to be actively communicating with your fans and followers. With the right strategies in place your business can attract leads to your products or services. LinkedIn is a premier networking resource for personal brands, and is now a great … Continue reading Ramp Up Your Brand With Lead Strategies On LinkedIn
Rachel LawesonApril 11, 2015 What is Lead Scoring? Lead scoring is a measurable way to keep track of your sales prospects and their interest in your product or service. Using a point system, you can assign values to prospect activities and behaviors, which gives you a more complete view of all your leads. Why use Lead Scoring … Continue reading Beginner Basics: Lead Scoring
Amanda FarmerApril 9, 2015 “Someone asked me what you do for a living. I told them I didn’t know exactly, but something with advertising.” Sigh. Your mom will never understand your job. But in her defense, marketing has gotten pretty complicated in recent years. And if we marketers are willing to admit it, a lot … Continue reading What’s the Difference Between Lead Generation and Demand Generation?
