Category Archives: Leads Generation

What Every Managing Partner Needs To Know About Lead Generation

Lee FrederiksenJuly 18, 2015 Lead generation means different things to different firms. For some, it might simply mean getting referrals from clients who are pleased with their work. For others, it might mean attending networking events. While seeking client referrals and networking are both legitimate approaches to lead generation, they are no longer the whole … Continue reading What Every Managing Partner Needs To Know About Lead Generation

4 Types Of Interactive Content That Drives Leads

by Adrienne Erin July 16th, 2015    So you’re looking for content that will drive engagement, generate leads and lead to greater exposure online? Consider interactive content. Interactive content is different than your normal “read me and share” fare that many content marketers use to generate inbound links. Interactive content, as the name implies, requires … Continue reading 4 Types Of Interactive Content That Drives Leads