How do you craft e-commerce content that results in conversions? Look to your consumers to provide insights and create relevant content, advises columnist Benjamin Spiegel. Benjamin Spiegel on July 2, 2015 Content is king. That is as true for e-commerce as it is for search or even social. In order to not only capture but … Continue reading How “Listening” To User-Generated Content Leads To E-Commerce Sales
Kristina JaramilloJuly 1, 2015 LinkedIn lead generation and engagement approaches that worked 5 years ago when I founded my firm, Get LinkedIn Help, are only working with minimal results today. The buying process has changed drastically: Buyers don’t want to be hunted. Afraid of getting harassed with too much sales and marketing information is one … Continue reading 3 Common LinkedIn Lead Generation and Engagement Approaches That Do Not Work Anymore & What You Should Do Instead
Daniel KushnerJune 29, 2015 If we can say two things with certainty about B2B marketing organizations, it would be that: Lead generation is among their primary goals They are active users of social media It’s somewhat ironic then that more than half of B2B organizations fail to generate leads through social media. While other channels … Continue reading Best Practices for Successful Lead Generation Through Social Media
Alex MorrisJune 24, 2015 Lead generation is one of the buzzwords of the moment in digital marketing and with good reason – last year it generated £16.5 billion in revenue from consumers in the UK alone. The likes of interruption based marketing, directionless email campaigns, and anything spammy are falling out of favour. Permission marketing (as … Continue reading How To Perfect Your Lead Generation Campaign
Bill WebsterJune 15, 2015 Are you looking for an accessible and viable social media channel for your business? The recent article, 7 Steps To Get Targeted Leads From LinkedIn for Small Businesses by Greig Wells shows that there are more than 100 million LinkedIn users in the U.S. alone as of last year, and nearly … Continue reading 7 Ways to Use LinkedIn to Gather Leads
Troy HollenbeckJune 13, 2015 Right now, people have more unrestricted access to information, entertainment, and other content than in any other time in history. While that is great for people looking to be informed, educated, or entertained, it can present a challenge for online marketers seeking to capture the biggest possible audience. That’s because there’s … Continue reading Choose Trending Topics That Build You an Audience
Jimmy RodelaJune 12, 2015 Even for seasoned marketers, converting their website traffic into paying customers can be quite a challenge. Sure. The process may be simple. But it sure isn’t easy. While there are a plethora of things that can cause your website visitors to simply exit your website without buying anything from you (even … Continue reading These Internet Marketing Secret Weapons Will Help You Get More Sales Online
Mark BornsteinJune 12, 2015 I often poll marketing audiences about their biggest webinar challenges. Almost every time, I hear that their biggest challenge is on driving registration — in a recent poll, we found that 42.9% of respondents had the biggest trouble with getting people to register for their online event. Why is driving webinar … Continue reading The Art And Science Of Driving Webinar Registration
Being a successful online marketer is all about growing your email list. Columnist Neil Patel shares these techniques for getting more email leads. Neil Patel on June 12, 2015 Email is the clear leader of the pack in the online marketing world. With its high engagement rate and ROI, email is an obvious marketing solution. … Continue reading 3 Simple Methods For Obtaining Email Address Leads, Guaranteed To Work In Any Industry
Michael BirdJune 8, 2015 If you’re new to the digital marketing game, then you’ve probably heard the phrases “lead scoring,” “lead generation” and “lead nurturing” passed around a lot, but not really know what these phrases really mean or how they apply to marketing. In this guide we’ll go through the basics of lead scoring, … Continue reading The Beginner’s Guide To Lead Scoring
