by Andrea Willson March 20, 2016March 20, 2016 Businesses that nurture their leads experience a 45% increase in lead generation ROI when compared to businesses that don’t. Lead nurturing is the process of building a relationship with your leads and moving them down your sales funnel until they are ready to become a customer. Email … Continue reading Lead Nurturing Email Tips for Every Stage of the Buyer’s Journey
Category Archives: Lead Nurturing
The Role of A/B Testing in Lead Nurturing
by Justin Dunham March 11, 2016March 11, 2016 Lead nurturing sounds simple, right? Set up an email drip campaign that gives new prospects more detail about what products you offer and what problems you solve. Done. And as you get more complex, scale it up: Set up dozens of drip campaigns, tailored to very specific … Continue reading The Role of A/B Testing in Lead Nurturing
Influencer Marketing 101 – How to Identify and Track Influencers (Part 1)
By Heba Hosny February 2nd, 2016 “Turn strangers into friends Turn friends into customers And then… do the most important job: Turn your customers into salespeople.”Seth Godin – Flipping The Funnel This timeless quote is the foundation upon which influencer marketing is built. While a business may enjoy a countless number of brand advocates, influencer … Continue reading Influencer Marketing 101 – How to Identify and Track Influencers (Part 1)
Why It’s Best to Say “No” Before Your Prospect Does
by Bob Apollo January 25, 2016 Follow @bobapolloJanuary 25, 2016 Many sales people seem to have an abiding fear of hearing the word “no”. As a result, they go to often-extraordinary lengths to avoid asking questions that might cause the prospect to give them a negative answer that will kill the deal. But this desire … Continue reading Why It’s Best to Say “No” Before Your Prospect Does
Lead Nurturing with Social Media Advertising
by Adam Wisniewski January 22, 2016January 22, 2016 Lead nurturing is the voodoo we all do to place a potential customer into the proper funnel and guide her to a sale. Rushing prospects too quickly can drive them away. Too soft a sell makes it easy for them to walk. When you attempt to acquire … Continue reading Lead Nurturing with Social Media Advertising
Lead Nurturing Is The Future Of Digital Marketing
by Eric Hammis January 21, 2016 Follow @360InteractiveJanuary 21, 2016 We’ve been hitting hard on marketing automation this month, and I wanted to dig a little deeper beneath the surface to discuss lead nurturing. This is an integral part of marketing automation that helps build those strong relationships with your potential customers. So What is … Continue reading Lead Nurturing Is The Future Of Digital Marketing
6 Simple Steps To Start To Benefit From Marketing Automation
By Kari Pritchard December 11th, 2015 Marketing automation: sounds complicated, right? Nope. The definition is all in the name: automating your marketing strategies online. Okay, so I might have lied. The definition of marketing automation is easy but the actual strategy to get your marketing automation campaign off the ground is more complicated – at first. … Continue reading 6 Simple Steps To Start To Benefit From Marketing Automation
The ABCs of High Converting Ecommerce Product Images
by Ryan Geiger November 9, 2015November 9, 2015 Product photos are one of the most important elements on any ecommerce website. If customers land on a product page with a grainy image, little else about your site design or navigation will matter. There’s little chance they’re going to purchase that product. There are hundreds of … Continue reading The ABCs of High Converting Ecommerce Product Images
How to Increase Leads Through Email Marketing
by Joel Goldstein November 8, 2015 Follow @joelgoldsteinNovember 8, 2015 Has your business left email marketing in the dust to focus on social media and SEO efforts? Not so fast! In 2014, research showed that email is the most commonly used (and effective) way to generate leads. So, how do you use this valuable tool … Continue reading How to Increase Leads Through Email Marketing
How to Get More Customer Referrals Without Being Pushy
Brian SutterOctober 7, 2015 Ahhh, customer referrals. As you know, customer referrals are the best type of marketing there is. A few delighted customers singing your praises can get you more business than thousands of dollars spent on ads. In the marketing biz, customer referrals and online reviews fall under “Word of Mouth” marketing. This … Continue reading How to Get More Customer Referrals Without Being Pushy
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