Category Archives: Lead Nurturing

How To Use Intent Data to Target Real Buyers

Ellie PreyerSeptember 30, 2015 What’s true today is not necessarily going to be true tomorrow or six months from now when it comes to your buyers. It’s a fact; your prospects and their priorities change over time. So how do you anticipate your customers’ demands and be the first to address them? Mike Burton, co-founder … Continue reading How To Use Intent Data to Target Real Buyers →

What To Do When Leads Go Cold [Infographic]

Lead Nurturing

Louis FoongSeptember 25, 2015 We’ve all been there. You’ve been talking to a prospect, things seem promising, and then all of a sudden you’re getting nothing but radio silence. You really thought that you had that sale, and now you’re left scratching your head and trying to figure out what went wrong. It happens all … Continue reading What To Do When Leads Go Cold [Infographic] →

How to Get Over Local Maximum? Everyone Hits It Eventually

Lead Nurturing

Alex BirkettSeptember 23, 2015 At a certain point, the results from your A/B testing may slow down. You’ll try dozens of small iterations, but the needle just won’t move. You’re experiencing diminishing returns, and it’s not fun. What does this mean? Probably that you’ve hit a local maximum. What do you do now? If you’ve … Continue reading How to Get Over Local Maximum? Everyone Hits It Eventually →

How To Nurture Cold Leads in an Outbound Sales Campaign

Lead Nurturing

Nico SnyderSeptember 7, 2015 Have you ever got so busy that you completely ignore email and voicemail for a week? Maybe you were on vacation. Or you were out sick. Or maybe you just had your head down wrapping up a big project on a tight deadline and had no time for external distractions. Prospects are no different. During … Continue reading How To Nurture Cold Leads in an Outbound Sales Campaign →

Digital Incentives – Grab A Coffee With Your Lead Nurturing

Lead Nurturing

Jignesh ShahAugust 29, 2015 The Power of Gifting + Marketo 5 ways to attract and win customers with instant incentives. Do you sometimes feel that most of your customers are ignoring you? Take heart. You are not alone. As modern marketers, we are all challenged by how to get more customers to respond to our … Continue reading Digital Incentives – Grab A Coffee With Your Lead Nurturing →

5 Ways To Get More SlideShare Followers

Lead Nurturing

Marc GubertiAugust 25, 2015 Although SlideShare is a powerful social network, few people take advantage of it. There are plenty of reasons to use SlideShare, but in order for you to utilize SlideShare properly, you need to grow a big audience. Some big businesses and companies get more traffic from SlideShare with 10,000 followers than … Continue reading 5 Ways To Get More SlideShare Followers →

3 Mistakes to Avoid When Developing a Demand Generation Strategy

Lead Nurturing

Curran CorriganAugust 18, 2015 Marketing automation has forever changed the way B2B marketing is conceived and executed. In fact, the shiny new tactical capabilities that a marketing automation platform brings to the table can be so exciting that they often distract from deeper, more strategic planning that is essential for marketing automation to be effective. … Continue reading 3 Mistakes to Avoid When Developing a Demand Generation Strategy →

3 Barriers To Remove In Your Lead Generation Process

Lead Nurturing

By Lyena Solomon August 6th, 2015 Good lead generation brings in traffic. Great lead generation brings in quality leads. Good or great, there are three major barriers to lead generation that could derail your efforts. Remove these barriers, and you are on the way to Lead Generation greatness. Of course, it is not as simple. But … Continue reading 3 Barriers To Remove In Your Lead Generation Process →