by Rachel Foster Follow @CopywriterTOAugust 21, 2016 B2B buyers rely on white papers to make informed purchasing decisions. However, many white papers aren’t helpful – they’re boring sales pitches that put readers to sleep. Here’s how to take your white papers from “snooze fest” to “lead magnet”… White papers are a B2B marketing workhorse. B2B … Continue reading The Top 9 White Paper Mistakes That Kill Your Credibility and Chase Away Leads
by Dale Keipert Follow @360InteractiveAugust 7, 2016 Reading Time: 4 minutes Let’s talk about website traffic. The Holy Grail of digital marketing. Everyone wants it and once they have it, they want more of it. When you open up your GA it’s the first thing that you look at. When you talk to a new … Continue reading You’ve Got Traffic But No Leads/Sales…Now What?
by James Scherer July 28, 2016July 28, 2016 What are you doing with your leads once you get them? Are you turning them into customers? Hopefully the answer to that is “We’re trying our hardest!” No matter if you’re sending your leads to a CRM or leads database or straight to a sales associate, the … Continue reading The Most Significant Information You Need to Get from Leads
Columnist Thomas Koletas explains why marketing and sales need to work together to make smart use of their data and drive more qualified leads. Thomas Koletas on July 8, 2016 The marketing stack holds great value, but let’s face it: It takes a long time to get off the ground, and it’s only as smart … Continue reading The myth of prepackaged “sales-qualified” leads
by Jordan Lore June 29, 2016June 29, 2016 Utter the phrase “lead nurturing” and marketers will shudder in fear. Fear of being sent away to the dark corners of the office creating long and complicated email drip campaigns — the stuff marketing nightmares are made of. But at the end of the day, complicated or … Continue reading Conversion Jackpot: How To Add Social Media to Your Lead Nurturing Strategy
by Stephen Claridge June 25, 2016June 25, 2016 Without proper call tracking, not only is an account sacrilegious, it is denied the chance to optimize for call oriented ads and the spending efficiency that comes with them. Marketers involved in online advertising swear themselves into the order by repeating measure everything for a full night … Continue reading Why Does PPC Advertising Need Call Tracking?
Columnist Scott Vaughan takes a look at the transformation of media companies and what it means for B2B marketers and their data solutions. Scott Vaughan on June 24, 2016 For B2B demand marketers, media has until recently been synonymous with impressions, maybe clicks and hopefully, leads. Historically, marketing pros have turned to media companies … Continue reading From leads to data: how changes in the media business affect B2B marketers
by Lawrence Anderson June 24, 2016June 24, 2016 In an ideal world, every lead we generate would have the potential for becoming a customer. Sadly, that’s not the case. In the real world, some of your leads have good potential, meaning they have the ability and interest to buy in the near term. But many … Continue reading Qualifying Leads through Multi-channel Marketing
by Matt Ford June 23, 2016 Follow @121DirectMktgJune 23, 2016 Not all of the leads you receive will be ready to buy right away. Some will take a few weeks, a few months or even longer before they will be serious about making a purchase. That’s why you need a lead nurturing program. A lead … Continue reading How To Engage Lead Nurturing Properly in Your Campaign
by Janet Miller June 12, 2016June 12, 2016 Social media attracts people of all ages. The young and the old connect and build and rekindle friendships, share their thoughts and ideas, and interact with businesses. As a business owner, it is critical that you not only acknowledge what social media could do for your business, … Continue reading 8 Ways to Nurture Leads Using Social Media
