Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat. Eric Enge on February 28, 2018 We all want to rank well, but there are times when it seems nearly impossible to do so. There can be many … Continue reading An easy way to see if Google thinks your webpages are keyword relevant
Ryan Eldridge — December 29, 2017 — December 29, 2017 Keyword research is the foundation of successful SEO. By understanding the different words and phrases customers use to solve their pain points, keywords get your foot in the door and constitute your first step toward an eventual sale. Without a clear understanding of the keywords … Continue reading 7 Tools the Insiders Use for Faster Keyword Research
Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). Jacob Baadsgaard on December 8, 2017 Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting … Continue reading Which PPC metrics matter? Lessons from half a million keywords
Chris Abraham — November 15, 2017 Follow @chrisabraham — November 15, 2017 Sometimes a little knowledge is a dangerous thing. The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. This … Continue reading Keyword-Optimized-for-SEO Domain Names Need Either Full Commitment or Registered and Forgotten
Dan Shewan — November 15, 2017 — November 15, 2017 Keyword research is the foundation upon which all good search marketing campaigns are built. Targeting relevant, high-intent keywords, structuring campaigns into logical, relevant ad groups, and eliminating wasteful negative keywords are all steps advertisers should take to build strong PPC campaigns. You also need to … Continue reading The 8 Best Tools for Finding Competitor Keywords
Greg Gifford on November 7, 2017 It’s been awhile, thanks to a crazy fall conference season, but I’m back — and it’s time for another exciting episode of Greg’s Soapbox. This time around, I’m going to be talking about keyword targeting and client education. About a year and a half ago, I wrote a … Continue reading Target the right keywords — for Google AND your clients
Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes you can build your authority for these keywords over time by focusing on the long tail. Stoney deGeyter on October 25, 2017 If you have a relatively new or low-authority website, then you know … Continue reading How to use long-tail keywords to build your short-tail rankings
The Non-Branded Keywords Driving Publisher Traffic by Laurie Sullivan @lauriesullivan, October 20, 2017 Four natural disasters, Apple’s new iPhone releases and the upcoming National Football League (NFL) season led the list of top non-branded keywords driving traffic to media publication sties in SimilarWeb’s U.S. Media Publications Ranking September 2017. The terms were searched for on … Continue reading The Non-Branded Keywords Driving Publisher Traffic
Allen Finn — October 10, 2017 — October 10, 2017 Quality Score is the straw that stirs your paid search drink. At the keyword level, it’s the perfect measuring stick: it tells you whether your copy is relevant, how stoked prospects are about your landing page, and the rate at which viewers click your ads. … Continue reading How to Identify Your Most Valuable Keywords (& Find More)
Allen Finn — September 26, 2017 — September 26, 2017 When it comes to Quality Score everyone wants a 10. But for certain types of keywords, that’s about as likely as WordStream doubling my salary to drink bourbon and grill dry-aged ribeyes on a veranda overlooking Lake Winnipesaukee. We can dream, but it ain’t gonna … Continue reading What’s a Good Quality Score for Each Type of Keyword?
