Category Archives: Influencer Marketing

How to Leverage Influencer Marketing for Boosting Ecommerce Sales in 2020?

Influencer Marketing

Harikrishna Kundariya — March 18, 2020 Social Media is no more just a way to connect with peers but also a way to market a business and sell around the globe. As a significant number of people joined social media channels like Facebook, Instagram, LinkedIn, etc, a few of them started to influence people by … Continue reading How to Leverage Influencer Marketing for Boosting Ecommerce Sales in 2020? →

How to Use Influencer Marketing for Explosive Business Growth

Influencer Marketing

Jared Atchison — December 8, 2019 Do you find yourself looking towards influential internet personalities before you make a buying decision? If so, you’re not alone. A staggering 80 percent of business owners find that influencer marketing is a useful tool for growing their business. This conclusion is drawn from numerous data points that show … Continue reading How to Use Influencer Marketing for Explosive Business Growth →

How Influencer Marketing Fraud Could Cost Your Business [Infographic]

Influencer Marketing

Stacey Rudolph — September 29, 2019 Just how serious is the problem of influencer marketing follower fraud to companies? It will interest you to note that influencer marketing fraud is a $ 1.3 billion affair and both big and small businesses are suffering alike, according to InvespCro. According to CBS, advertisers lose 15% of their … Continue reading How Influencer Marketing Fraud Could Cost Your Business [Infographic] →

4 Mistakes to Avoid when Identifying Influencers for Your Brand

Influencer Marketing

Jessie Butner — May 31, 2019 Follow @JessGoFish — May 31, 2019 With brands such as General Mills spending up to a third of their digital budget on influencer marketing, it’s clear that businesses are seeing a positive ROI on their influencer campaigns. Collaborating with an influencer can improve brand awareness, grow social media following, … Continue reading 4 Mistakes to Avoid when Identifying Influencers for Your Brand →

7 Unknown Advantages of Investing in Influencer Marketing

Influencer Marketing

Shane Barker — January 30, 2019 Follow @shane_barker — January 30, 2019 The rules and trends of marketing are in a state of constant change. Traditional forms of advertising such as radio ads, television commercials, banners, etc. are no longer the only ways to reach your target audience. The rising popularity of social media platforms … Continue reading 7 Unknown Advantages of Investing in Influencer Marketing →

How to make a big impact with a small influencer marketing budget

Influencer Marketing

So you want to try influencer marketing, but you aren’t ready to allocate a big budget. Nine suggestions for ways to make a mark without breaking the bank. Dan Bagby on September 24, 2018   Influencer marketing is so hot right now. I’ve spoken to several brands that have shared an interest in testing out influencer … Continue reading How to make a big impact with a small influencer marketing budget →

4 Things Online Retailers Don’t Understand About Influencer Marketing

Influencer Marketing

Jake Rheude — August 17, 2018 Follow @jakerheude— August 17, 2018 There are exceptional people out there who are capable of starting epidemics. All you have to do is find them. – Malcolm Gladwell. Marketing, Then and Now Marketing has changed, but building authentic relationships, the heart of every successful customer journey, hasn’t. Back in … Continue reading 4 Things Online Retailers Don’t Understand About Influencer Marketing →

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