Andres Muñoz September 9, 2021 What makes an influencer marketing campaign successful? In this article, we are going to answer exactly that. Because influencer marketing is not just about getting the influencer with the biggest following that you can find. Believe it or not, a big following doesn’t guarantee success. If you don’t have the … Continue reading How to Create a Successful Influencer Marketing Campaign
Category Archives: Influencer Marketing
How Influencer Marketing Got Affected Due to Coronavirus
Sabrina Sedicot September 9, 2021 All across the world, COVID-19 has affected industries which in turn has also affected the influencer market. Regarding brands that are trying to make ends meet, around 69% of them have already chosen to cut down on their advertising budgets to save capital. Influencers will usually make profits from collaborations … Continue reading How Influencer Marketing Got Affected Due to Coronavirus
Why Influencer Marketing is Essential for Your Brand [Infographic]
Gaurav Sharma September 8, 2021 By combining influential social media users with your marketing strategy, you put your products and services in front of more people and multiply conversion opportunities. When influencers endorse your products/services, they create a positive sentiment around your brand. And while many businesses still hesitate to incorporate influencers in their marketing … Continue reading Why Influencer Marketing is Essential for Your Brand [Infographic]
The Influencer Marketing Funnel [Infographic]
Ken Fortney June 1, 2021 Any marketing tactic, medium, or strategy you use must align with a greater marketing mindset that includes a mix – a marketing mix – of various components. Marketers today visualize this approach using the funnel. From the marketing funnel, we get shorthand acronyms like TOFU, MOFU, and BOFU – each … Continue reading The Influencer Marketing Funnel [Infographic]
Influencer Marketing: What Is It & Where Is It Going?
Ken Fortney May 3, 2021 In my content marketing role at GRIN, I and my team have a front-row seat to industry developments – and they’re happening fast. Speculating on the future of influencer marketing is no longer a discussion for marketing elites. DTC brands, in particular, are gathering tools and techniques to simply keep … Continue reading Influencer Marketing: What Is It & Where Is It Going?
5 Benefits of Influencer Marketing For Your Business
Nick Backlanov April 16, 2021 Influencer marketing is developing rapidly. More and more brands are redirecting their ad budgets to this channel. According to HypeAuditor, the size of the Instagram influencer marketing market in 2020 was more than $ 5 billion. If you don’t already use influencers to promote your brand, then perhaps these five … Continue reading 5 Benefits of Influencer Marketing For Your Business
Important Influencer Marketing Trends to Watch in 2021
Nick Backlanov February 2, 2021 Influencer marketing has firmly established itself in the marketing mix of many brands. More and more brands are using influencers on Instagram, YouTube and Tiktok to broadcast their message to their target audience. HypeAuditor (my company) analytics platform has identified six trends that will largely determine influencer marketing in 2021. … Continue reading Important Influencer Marketing Trends to Watch in 2021
What is Influencer Marketing: How to Develop Your Strategy
Chris Christoff December 3, 2020 Digital marketing has changed a lot over the years. And unlike before, it’s no longer limited to content marketing and Google ads only. Today influencer marketing has emerged as one of the most popular digital marketing trends, and businesses are enthusiastically collaborating with influencers to promote their products and services. … Continue reading What is Influencer Marketing: How to Develop Your Strategy
What marketers need to know about authenticity in influencer marketing
Advanced authenticity analytics key to campaign success. Rodric Bradford on November 3, 2020 at 3:39 pm “A lot of our clients want to check the quality of their influencers to make sure they have the right target and understand the quality of the influencer’s audience,” said Alexander Frolov, CEO and co-founder of HypeAuditor, an AI-powered … Continue reading What marketers need to know about authenticity in influencer marketing
Viral Nation Launches Cross-Platform Influencer Marketing Tool
Viral Nation Launches Cross-Platform Influencer Marketing Tool by Laurie Sullivan @lauriesullivan, September 15, 2020 Viral Nation, an influencer marketing network, has officially launched Influsoft, a software-as-a-service platform, to help identify and track activations around influencer marketing. The platform combines analytics and campaign management tools to give marketers support for campaigns running in YouTube, Facebook, Twitch, … Continue reading Viral Nation Launches Cross-Platform Influencer Marketing Tool
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