Category Archives: Holiday Season

Navigate the Holiday Season and Land More Sales in the Age of COVID-19

Nausheen Sujela October 12, 2020 The COVID-19 pandemic has forced the world into a global shutdown, with a whole host of retail businesses taking a massive financial hit as most shoppers choose to stay home. 2020 has proved to be nothing short of a roller coaster — but that doesn’t mean your year-end sales numbers … Continue reading Navigate the Holiday Season and Land More Sales in the Age of COVID-19

Understanding Your Tax Obligations Could Make or Break a Busy Holiday Season

Liz Armbruester October 8, 2020 Retailers of all sizes are gearing up for a holiday season that is likely to take place predominantly online. As more consumers turn to ecommerce to purchase gifts this year in lieu of crowded stores and long lines, many retailers will likely be diving into online selling for the first … Continue reading Understanding Your Tax Obligations Could Make or Break a Busy Holiday Season

Holiday Challenges: Why Consumers Struggle To Buy Online

Holiday Challenges: Why Consumers Struggle To Buy Online by Laurie Sullivan , Staff Writer @lauriesullivan, September 23, 2020 Some 40% of consumers struggle to complete basic tasks on retail websites — and most are likely to abandon the purchase or switch to a competitor rather than seek assistance. As the critical holiday shopping season approaches, survey … Continue reading Holiday Challenges: Why Consumers Struggle To Buy Online

4 Top Tips for Prepping Your Holiday Season Marketing

Alice Corner September 21, 2020 JillWellington / Pixabay Talking about the holiday season in September might seem excessive, but now is the perfect time to start planning your holiday campaigns. With many industries entering the busy season in October, the more time you spend prepping your seasonal marketing now, the better the pay off later. … Continue reading 4 Top Tips for Prepping Your Holiday Season Marketing

Getting Personal: Using Technology for Personalization During The 2020 Holiday Shopping Season

Guy Yehiav September 11, 2020 The modern consumer has come to expect engaging, personalized experiences at every step of the shopping process from online browsing to in-store purchases. Seamlessly providing this customized and personalized experience helps brands meet and exceed customer expectations while also avoiding the dreaded “buyer’s remorse.” When shoppers receive highly personalized and … Continue reading Getting Personal: Using Technology for Personalization During The 2020 Holiday Shopping Season

Post-holiday analysis: connected TV becomes performance TV

The 2019 holiday shopping season proved connected TV advertising’s direct response potential. Sponsored Content: SteelHouse on February 18, 2020   The dust has settled on another holiday shopping season, and now it’s time to evaluate and analyze what went right for advertisers. As usual, brands and agencies turned to the tried and true ad channels … Continue reading Post-holiday analysis: connected TV becomes performance TV