It’s crunch time — for holiday shoppers and Q4 goals, alike. There’s still time, though! Columnist Amy Bishop explains how you can guide those last-minute shoppers to help you hit your goals. Amy Bishop on December 18, 2015 According to a survey by the National Retail Foundation (NRF), 55.8 percent of holiday shoppers will splurge … Continue reading Grabbing Those Last-Minute Holiday Sales With Search
by Mary Long December 17, 2015 Follow @MaryCLongDecember 17, 2015 Believe it or not, affiliate marketing has been around for more than 20 years, but many businesses have yet to try it. Why? Mostly because, as Forbes points out, there are still many “myths” surrounding it. But anyone who’s not leveraging every advantage they can … Continue reading Why Holiday Advertisers Should Focus On Affiliates
by Gail Oliver December 14, 2015 Follow @AttentionGetDecember 14, 2015 The new Star Wars movie will dominate the news, social media and pop culture in general this week, so be ready with any products you have in this realm, but also be really active on social media by tweeting quotes from the movie, posting favorite … Continue reading Star Wars Mania and 7 Other Ways To Drive Sales at Your Online Shop This Week
by Brett Bair December 13, 2015December 13, 2015 Holiday shopping can be a frantic experience. Even when you do it online. We’ve all been there. You fill up your cart, see if you qualify for free shipping, realize you don’t, search the web for a promo code, paste it in the little box, realize it’s … Continue reading This One Simple Strategy Delivers Consistently Better Holiday Campaigns
by Madeline Boehmer December 9, 2015 Follow @madelineboehmerDecember 9, 2015 Just like that, Thanksgiving, Black Friday, and Cyber Monday have come and gone. The NRF predicted that purchases in brick and mortar stores would increase a little but stay similar to years past, but that mobile purchases would make a bigger increase this year – … Continue reading Holiday Shoppers Are All About Mobile Purchases
by Robert Gloer December 6, 2015 Follow @IOUFinancialDecember 6, 2015 It happens every year. The holiday season is suddenly upon you, and yet your business is not in optimal condition to take full advantage of this very special time of the year – shopping season! Getting an Early Jump The best way to extract maximum … Continue reading Organize Finances Before the Holidays
by Paul Rosevear December 5, 2015December 5, 2015 In case you haven’t noticed, the holiday retail season is ON. So how can your business stand out amid the deluge of deals and seasonal promotions? The secret to your success this December can be summed up in one word: OFFERS. We got the top 5 ways … Continue reading The 5 Secrets For Success This Season
by Andrew Sheridan December 1, 2015December 1, 2015 Holiday shopping is in overdrive right now with Black Friday and Cyber Monday only days away. It’s crunch time for paid search marketers. Keywords are more competitive than ever which translates into you spending more money to get your ads seen. Holiday paid search campaigns can yield … Continue reading How to Optimize Holiday PPC: Use Call Data to Keep a Finger on the Pulse of Your Campaigns
by Kim Speier November 30, 2015 Follow @krspeierNovember 30, 2015 Social media monitoring is often overlooked by business owners and marketers, who tend to focus their time on posting interesting, relevant content for followers. But what do you do when you get a notification that someone mentioned your brand in a not-so-friendly tweet? Or when … Continue reading Use Social Media as a Customer Service Platform This Holiday Season
by Madeline Boehmer November 25, 2015 Follow @madelineboehmerNovember 25, 2015 Over the past few years we’ve heard about the after Thanksgiving sales more and more in the news, and not just because of the amazing prices. It has become quite the controversy on what time retailers should be opening after the holidays in order to … Continue reading Online Shopping This Holiday Season
