by Dave Charest Follow @DaveCharestSeptember 24, 2016 In 2015, search accounted for a combined total of 39.2 percent of retail orders (organic search with 21.5 percent and paid search with 17.7 percent). Is your business ready to be found this holiday season? Here are five ways to make sure shoppers find your business during the … Continue reading 5 Ways to Get Your Business Found Online This Holiday Season
by Laurie Sullivan@lauriesullivan, September 20, 2016 Mobile apps close far more deals than other online shopping services and convert three times more shoppers than the mobile Web, according to a recent report. Consumer behavior is forcing this shift, which could have search marketers rethinking paid search and shopping campaigns this holiday season. For the … Continue reading What Does The Shift Toward Mobile Apps Mean For Holiday Search Commerce?
As the holidays approach, it’s time to take a close look at customer lifetime value. Columnist James Collins discusses the benefits of using data to determine the CLV of consumers gained during the holiday season and beyond. James Collins on September 2, 2016 The ideal brand relationship is much more than a single experience. It … Continue reading Looking beyond the holiday purchase: understanding customer lifetime value
by Nicola FaulknerAugust 9, 2016 Sometimes we can get so caught up in our day-to-day lives that we forget to stop and take time out for ourselves. How many of you are thinking “I wish I’d booked that holiday, I could really do with a break?” I’m definitely guilty of being one of those people … Continue reading Last Minute Holiday Deals – Are You Pushing Them?
by Jack Loechner, Staff Writer @mp_research, August 5, 2016 A Heads-Up On Holiday Retailing Strategies Former strategy and innovation executive, Kim Garretson, shares data from a frequent shoppers study by e-tailing on consumer holiday shopping behaviors in 2015, alerting retailers to consumer responses in planning for the upcoming season. Last Fall, says Kim, MyAlerts … Continue reading A Heads-Up On Holiday Retailing Strategies
by Gail Oliver July 27, 2016 Follow @AttentionGetJuly 27, 2016 Do you want to have your best holiday sales ever at your online shop? Then I have one HUGE tip that I want you to start doing right NOW that will greatly help your sales come the peak period of late October to mid December. … Continue reading Start Doing This One Thing NOW for Your Best Holiday Sales Yet
by Brian Lee July 26, 2016July 26, 2016 Retailers know that the second half of the year is always more important than the first. The shopping season and back to school are crucial periods for brick-and-mortar and online stores—these are times when retailers need to capture consumers with sales and promotions so that they’ll stay … Continue reading 4 Tips for a Successful Back to School & Holiday Shopping Season
It’s time to unwrap your holiday ad strategy! Columnist Andrew Waber’s data-backed recommendations will help you prepare for the season and stay a step ahead of your competitors. Andrew Waber on July 20, 2016 at 9:47 am When it comes to advertising during the all-important holiday season, there isn’t such a thing as “planning too … Continue reading Christmas in July: 4 ways to maximize your holiday ad budget
by Paul Mauer December 22, 2015December 22, 2015 T’was the night before Christmas, and all through the web were last-minute shoppers – their hearts filled with dread. Last-minute shopping makes everyone stressed. Even if the gifts have been purchased and wrapped for weeks, as the window for holiday shopping begins to close the task list … Continue reading Save the Shoppers: 3 Ways to Leverage The Last Minute Holiday Rush
by Jeremy Taylor December 20, 2015 Follow @JezTaylorUKDecember 20, 2015 It’s coming. It’s so close you can smell the Christmas turkey. But there’s still time to squeeze a little extra from your email marketing and boost engagement with your subscribers. Here are five last-minute campaign ideas that are a doddle to compile. Christmas postage deadlines … Continue reading 5 Last-Minute Email Campaign Ideas for Christmas
