Category Archives: Holiday Season

How to Prevent Shopping Cart Abandonment and Convert More Sales this Holiday Season

by Grant Thomas November 24, 2015 Follow @gsthomas22November 24, 2015 The holiday season is here which is great news! For online retailers, this shopping season is the biggest opportunity to generate revenue. This increased traffic also means that shopping cart abandonment will occur at high rates. Cart abandonment is such a pesky problem but let’s … Continue reading How to Prevent Shopping Cart Abandonment and Convert More Sales this Holiday Season

5 Important Online Shopping Dates You May Have Left Off Your Holiday Marketing Calendar

With holiday shopping in full force, columnist Jordan Elkind shares some key retail days — beyond Black Friday and Cyber Monday — that marketers should pay attention to. Jordan Elkind on November 23, 2015 For many marketers in the US, November 11 was an opportunity to promote Veterans Day specials or just a part of … Continue reading 5 Important Online Shopping Dates You May Have Left Off Your Holiday Marketing Calendar

4 Ways to Prep Your Social Media for Holiday Marketing Madness

by Brittany Berger November 14, 2015 Follow @bberg1010November 14, 2015 It’s pretty normal any time of year for the social media department to look like a hurricane has just swept through it, with so much going on. But during the holidays, it’s practically expected. Every day, you’re receiving word of another campaign being added to … Continue reading 4 Ways to Prep Your Social Media for Holiday Marketing Madness