Eyal Katz — November 10, 2016 Follow @eyalk100— November 10, 2016 ‘Tis the season to be jolly… and beef up your workforce to maximize revenues and efficiency. But, obviously, there’s a lot more to managing a contingent workforce than just hiring. So we’re here to share our tips for effective human resource management for the … Continue reading How to Successfully Manage a Contingent Workforce During the Holiday Season
by Laurie Sullivan@lauriesullivan, November 4, 2016 Consumers anticipate doing more of their shopping through online channels this year, but marketers need to understand the personal and the emotional cross-channel purchase journey. Personalization is a driving factor for higher sales during the 2016 holiday shopping season. Of those surveyed, 31% of people participating in a survey … Continue reading Personalizing Web Sites, Ads Dominate Holiday Shopping Decisions
Columnist Adam Weiss takes a close look at the friends and family we all have around our Thanksgiving dinner tables and explains how affiliate marketers can get their attention this holiday shopping season. Adam Weiss on October 28, 2016 There’s nothing quite like the holidays: home-cooked feasts, colorful foliage, gift giving, and most importantly, visiting … Continue reading Look to Thanksgiving dinner for holiday shopping trends
Nicole Blanckenberg — October 27, 2016 Follow @https://twitter.com/StoreYaCom— October 27, 2016 Fortune magazine quoted that digital sales were set to reach $ 95 billion this holiday season…Are you ready? It’s time to start implementing your revenue-boosting holiday season strategies so that you can cash in on those Christmas sales. Here are 7 quick strategies to … Continue reading 7 Strategies to Make the Most of the Holiday Season
by Maria Bailey, Columnist, October 21, 2016 It’s that time again when brands are looking for the silver bullet that will drive holiday sales and help them meet their goals for 2016. Unfortunately, many marketing teams set their plans in place back in the spring. I say unfortunately because in a time when social media … Continue reading What’s New For Holiday 2016
by Seshu Madabushi Follow @mKonnektOctober 22, 20165 Strategies for Holiday Marketing Holiday season starts in Nov & Dec but for some it starts much before – 40 percent of consumers begin their holiday shopping before Halloween each year. It is the busiest season with some retailers accounting for 30% of their annual sales. The projected … Continue reading 5 Strategies To Prepare For Holiday Season
by Kevin George Follow @imkevin_monkOctober 17, 2016 October marks the beginning of many festivals and oncoming retail holidays. Some people binge on beer, traditional food and revelries in Oktoberfest, while other commemorate the death on All Hallow’s Eve (Halloween Eve). In the midst of all the celebrations and revelry, we find email marketers busily preparing … Continue reading This Holiday Season, Make Your Email Look MORE Festive
by Michael PendreighOctober 15, 2016 Wondering which holidays to market your business on? Look no further, we’ve compiled important holiday eCommerce marketing dates (at least to United States citizens and Canadians) for you to prepare sales, promotions, and PPC campaigns around. You better plug these into your marketing calendar! The 17 Important Holiday eCommerce Marketing … Continue reading 15 Important Holiday eCommerce Marketing Dates For Your Business
by Brian LeeOctober 15, 2016 We recently published our 2016 Cross-Channel Marketing Report, which looked at the current state of shopping ads, and examined advertiser and consumer behavior over the past year. Now, with the shopping season even closer, advertisers are quickly making sure their budgets and ad campaigns are ready and flawless. Based on … Continue reading 5 Tips to Fine-Tune Your Holiday Advertising Strategy
by Laurie Sullivan, Staff Writer @lauriesullivan, October 12, 2016 With less than three weeks to go, finding a Halloween costume for the kids seems like the least important event as we head into what feels like the most volatile U.S. presidential election year in history. Nonetheless, here’s a little Halloween paid-search trivia to briefly take … Continue reading Paid-Search Text Ads Outpace PLAs For Halloween
