by Aaron Baar, Staff Writer, November 29, 2016 The time for finding the perfect holiday gift has begun, which means that search is probably the most important tool in a marketer’s toolbox. With more people searching for the best gift (and the best deals) online and on the go, search is as important as ever, … Continue reading It’s The Most Search Time Of The Year
Category Archives: Holiday Season
7 Creative Holiday Social Strategies [Infographic]
Bob Hutchins — November 23, 2016 Follow @Bobhutchins— November 23, 2016 Ready to up your social game this December? If you’ve become an expert at “Merry Christmas” memes and are looking for more, then MDG Advertising has the infographic for you. From 360º videos to Facebook Live streams that show a different side of … Continue reading 7 Creative Holiday Social Strategies [Infographic]
Holiday Retargeting Techniques for Marketers and Brands
Max Stewart — November 27, 2016 — November 27, 2016 Holiday shopping’s in full swing. If you’re running retargeting campaigns, make sure they’re as prepared for the season as you are. Online sales are forecast to increase between seven and 10 percent over last year to as much as $ 117 billion. We made your … Continue reading Holiday Retargeting Techniques for Marketers and Brands
Giving Thanks For The Ad Council (And All Of You)
by Cory Treffiletti, Featured Contributor, November 23, 2016 Every year I’m afforded the unique and wonderful opportunity of sharing my personal thoughts with all of you in this column on the day before Thanksgiving. This year I’m feeling especially sensitive to things that are going on around us. Needless to say, it’s been a … Continue reading Giving Thanks For The Ad Council (And All Of You)
Get Ready for Giving Tuesday
Elisa Silverman — November 23, 2016 Follow @ElisaKapha— November 23, 2016 “Giving Tuesday” is just around the corner. If your nonprofit or business hasn’t yet put together a campaign to get involved with this “global day of giving” – no worries. It’s not too late. If you’re unfamiliar with Giving Tuesday, coming up November 29, … Continue reading Get Ready for Giving Tuesday
Location Behavior Could Drive Sales Online During Holidays
by Laurie Sullivan, Staff Writer @lauriesullivan, November 22, 2016 Local targeting may prove more beneficial during the holiday season than some marketers realize. Data pulled from Verve shows that Black Friday shoppers are seldom willing to travel more than 10 miles, but it really depends on the type of store and what the consumer plans … Continue reading Location Behavior Could Drive Sales Online During Holidays
Social Media Marketing Tips for the Holidays
Steve Hamm — November 17, 2016 Follow @maasprosrdu— November 17, 2016 Like many things, social media marketing can feel more stressful around the holidays. It doesn’t have to be, though. There’s no need to make any drastic changes to what you already do, just a few tweaks here and there. Here are some tips to … Continue reading Social Media Marketing Tips for the Holidays
How to Get Your Website Ready for Holiday Sales
Amanda Clark — November 17, 2016 Follow @GrammarChicInc— November 17, 2016 As we’ve mentioned already, Black Friday and Cyber Monday are huge sales days in America—and you ignore them at your own risk. Even with these two significant dates quickly approaching, though, there are still ways to ensure that you’re ready to take full advantage … Continue reading How to Get Your Website Ready for Holiday Sales
Enjoy Your Holidays: 5 Ways to Manage Your Time This Season
Julie Chomiak — November 11, 2016 — November 11, 2016 As small business owners, time is your most valuable resource. You juggle so many responsibilities on a daily basis, which means every second truly counts. As the holiday season approaches, there is an even greater demand on your time. To successfully navigate the holiday season … Continue reading Enjoy Your Holidays: 5 Ways to Manage Your Time This Season
‘Tis the season: 6 ways to prepare for holiday shoppers
Whether you’ve got your holiday marketing plan all mapped out or are just starting now, columnist Christi Olson has tips to prepare your search campaigns for the season. Christi Olson on November 10, 2016 For marketers, Christmas isn’t just one day a year — months of planning and weeks of meticulous optimization precede our celebration … Continue reading ‘Tis the season: 6 ways to prepare for holiday shoppers
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