As retailers scramble to compete with, and survive against, Amazon, contributor Evan Magliocca discusses how retail is evolving and the trends we can expect to see this holiday season. Evan Magliocca on July 24, 2017 The list of retailers plagued by store closures, bankruptcies, buyouts or very serious financial trouble is a who’s-who list … Continue reading It’s a pressure-packed holiday season for retail
The e-commerce environment is more challenging — and rewarding — than ever. Stay on top of all the latest developments with Marketing Land’s annual coverage. Pamela Parker on July 18, 2017 You’d think online retailing would be all figured out by now, but it’s just getting more complex — and more promising — than … Continue reading Winter is coming for retailers, so it’s a good thing we’re launching the Holiday Retailer
Carlo Pacis — June 12, 2017 — June 12, 2017 Summertime is here, and for your business, it could mean a prime time for marketing. Summer’s one of the best times to run a social media contest; I love it because there’s a ton of different potential contest themes and prize ideas. In this article, … Continue reading 20 Creative Summer Giveaway Ideas
Amanda Oliver — May 3, 2017 — May 3, 2017 With holiday shoppers continuing to purchase gifts earlier and earlier every year, if you’re an e-commerce brand, you must start planning your holiday advertising spend months in advance. In a survey we conducted last year, almost a quarter of brands told us that they begin … Continue reading The 4-Step Strategy To Ensure Your Best ROAS This 2017 Holiday Season
Click share is a crucial metric that can help you improve Shopping campaigns. Columnist and Googler Matt Lawson explains what it is and how to improve it. Matt Lawson on March 1, 2017 Click share is a key way to gauge the success of your Shopping campaigns. The metric shows you the percentage of … Continue reading Sharing is caring: Click share and post-holiday shopping success
It’s February, and you know what that means — the holidays are just around the corner! Okay, maybe not, but columnist Dave Davies explains why now is actually the ideal time for SEOs to start preparing for holiday season 2017. Dave Davies on February 9, 2017 We all know that the holidays are fast … Continue reading It’s time to get ready for the holidays (Yes, really!)
Gina Botti — December 16, 2016 — December 16, 2016 Get ready: social media is set to play a significant role in consumer spending this holiday season. Sprout Social released an insightful study on what marketers can expect as consumer spending increases this holiday season. During the busiest shopping time of the year, you’re facing … Continue reading Relationships and Social Media: How to Win This Holiday Season
Veronika Baranovska — December 7, 2016 Follow @SendibleV— December 7, 2016 Image source: Shutterstock Seen a bunch of tips for Christmas, Thanksgiving and Independence Day already? So have we! Whilst each holiday has its own unique traits, just like the marketing campaigns that precede them – there are some general principles that you can follow … Continue reading 10 Social Media Tips for Every Holiday Campaign
Grant Thomas — December 4, 2016 Follow @gsthomas22— December 4, 2016 With the holiday shopping season still very much in swing, it’s a great time to take a look at a few examples of high converting sales promotions from established e-commerce businesses. I’ve put together a list of different types of e-commerce promotions that you … Continue reading 7 E-Commerce Sales Promotions that are Perfect for Converting Holiday Shoppers
Al Gomez — November 25, 2016 — November 25, 2016 The Holidays is just around the corner! In fact, some folks are shopping early, and many are already done with their wish lists. As the months grow colder, competition on social media to win more customers is just heating up. By now, businesses should have … Continue reading Deck the Web: Ingenious Social Media Tips for the Holidays!
