Columnist Andrew Waber takes a look at consumers’ retail search activity to give you insight into the keywords and product content that will give your brand a leg up during the holiday season. Andrew Waber on September 20, 2017 What’s different about the holidays this year? If you’re a marketer, you need to know … Continue reading 3 behavioral stats for retailers to supercharge your holiday strategy
Back-to-school Can Mean Multiple Active Carts for Gen X Shoppers by Jennifer Silverberg , August 31, 2017 Colin came home from his first day of second grade armed with a comprehensive list of supplies requested by his teacher. This year, he will need a pencil case that can hold at least six pencils (made of … Continue reading Back-to-school Can Mean Multiple Active Carts for Gen X Shoppers
Amanda Abella — August 30, 2017 — August 30, 2017 Fotoworkshop4You / Pixabay In the last few weeks, you may have noticed a lull in business. Client projects likely got stalled while people were traveling and you probably decided to take a break. Well, the kids are back in school and playtime is over. Now … Continue reading 3 Ways to Get Your Business On Track After Summer Break
When packages go missing, both your reputation and bottom line suffer. Contributor Tom Mucklow explains what you can do to avoid delivery snafus and prepare for the holiday rush. Tom Mucklow on August 24, 2017 Did you hear the story about the dog biscuits that spent a month and nearly 2,500 miles bouncing around … Continue reading Retailers: The high cost of holiday packages going undelivered
Taylor Gordon — August 18, 2017 — August 18, 2017 A_Werdan / Pixabay Warm months are usually a time where revenue can plateau or even decrease unless you run a business that is in demand during the summer. The cyclical nature of business is especially true for bloggers and online business owners who experience less … Continue reading How to Prepare for a Surge in Business After a Summer Slump
David Kiger — August 18, 2017 Follow @davidkiger — August 18, 2017 weinstock / Pixabay There’s a moment that strikes many of us in the fall, usually around October or perhaps even earlier, as we enter grocery or department stores: “The Christmas stuff is already out.” Scoff if you will at jumping the gun on … Continue reading From Back to School to the Holidays, Small Businesses Can Get a Head Start on Seasonal Opportunities
E-commerce marketers, are you prepared for the holiday season? Columnist Thomas Stern shares some ideas on where to invest your paid media dollars to maximize holiday sales. Thomas Stern on August 16, 2017 Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every brand sufficiently … Continue reading Nailing down ads for the holiday season
Kristen Dunleavy — August 16, 2017 Follow @KristenWritesIt — August 16, 2017 Believe it or not, the holiday season is quickly approaching, which is why now is the time to get ahead of your holiday email planning strategy. And while some of these dates may already be on your holiday email planning calendar, some of … Continue reading 5 Important Dates to Add to Your Holiday Email Planning Calendar (And Strategies for Each)
Peter Sheldon — August 16, 2017 Follow @magento — August 16, 2017 PublicDomainPictures / Pixabay The 2017 holiday shopping season is just months away, and many brands are already immersed in the advanced planning required to capitalize on this business opportunity. During holiday months, retailers acquire between 29 and 59 percent more customers. That percentage … Continue reading Preparing For The Holiday Rush: 4 P’s of E-Commerce Engagement
The summer months are often a slow time for retailers — which is why it’s the best time to prepare for the busy holiday season. Columnist Tom Mucklow discusses how retailers can use this time to get started on their holiday planning. Tom Mucklow on July 27, 2017 For consumers, the holiday shopping season … Continue reading Five things retailers must do this summer to prepare for holiday shopping
