Why Google Featured Snippets, Rich Answers Strategies Are Also Important For Publishers by Laurie Sullivan , Staff Writer @lauriesullivan, November 20, 2019 Understanding and recognizing query intent is one of the most challenging aspects of search. For many marketers the ability to gain a greater understanding also means an increase in the total number of feature … Continue reading Why Google Featured Snippets, Rich Answers Strategies Are Also Important For Publishers
Category Archives: Google Tools
Hey Google, Play Me Some News
Hey Google, Play Me Some News by Laurie Sullivan , Staff Writer @lauriesullivan, November 19, 2019 Google took audio one step into the future by introducing Your News Update, a way to listen to news hosted by the Google Assistant. Think of the feature as a personal news audio list. The announcement, made Tuesday, allows Google to … Continue reading Hey Google, Play Me Some News
What to Do About BERT & Google’s Recent Local Algorithm Update
Gordon Donnelly — November 19, 2019 Keeping track of Google’s algorithm updates is a full-time job—especially considering the fact that Google doesn’t always explain why frequent fluctuations in the SERP (Search Engine Results Page) occur. Mostly, these updates occur in the name of increasing relevance in the SERP. They benefit sites that produce quality, fresh, … Continue reading What to Do About BERT & Google’s Recent Local Algorithm Update
New Audience Targeting Options Coming to Google Search
Conor Bond — October 24, 2019 Great news, search advertisers: In preparation for the rapidly approaching holiday season, Google has announced two new ways to reach your target audience with your text ads. With the help of affinity audiences and seasonal event segments for in-market audiences, you’ll be able to get your best messaging in … Continue reading New Audience Targeting Options Coming to Google Search
Should You Pay Attention to the Google Search Console? Absolutely.
Kris Spisak — October 3, 2019 Follow @MidloWeb You could argue Google is more than a search engine. It was added to the Oxford English Dictionary as a verb in 2006, meaning to search the internet utilizing the Google search engine, but it’s become a generic word for looking things up. Go google that. Let’s … Continue reading Should You Pay Attention to the Google Search Console? Absolutely.
Google Advice On Core Ranking Updates
Google Advice On Core Ranking Updates by Laurie Sullivan , Staff Writer @lauriesullivan, September 27, 2019 Google has published a list of questions that search marketers should ask themselves if their company’s website is negatively impacted by a core search update in query results. The questions could help marketers gain a better understanding of where to … Continue reading Google Advice On Core Ranking Updates
Getting started with Google Tag Manager
Here’s how you set up a GTM account, create your first tags and triggers, and use the platform to streamline your tracking setup process. Tim Jensen on September 24, 2019 Ever put in a development ticket for what you thought would be a simple tracking code update? And then waited weeks for the task to … Continue reading Getting started with Google Tag Manager
Google Advice On Core Ranking Updates
Google Advice On Core Ranking Updates by Laurie Sullivan , Staff Writer @lauriesullivan, August 2, 2019 Google published a list of questions search marketers should ask themselves if their company’s website is negatively impacted by a core search update in query results. The questions could help gain a better understanding of where to focus changes, if … Continue reading Google Advice On Core Ranking Updates
Google Search Engine For Toddlers Detailed In Patent
Google Search Engine For Toddlers Detailed In Patent by Laurie Sullivan @lauriesullivan, July 22, 2019 Nursery school-age children could soon have a search engine specially built for them. The engine, designed and built by Google, would be geared toward kids who cannot yet read words. Google’s developers would “gamify” the search engine experience of looking … Continue reading Google Search Engine For Toddlers Detailed In Patent
Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine
Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine by Laurie Sullivan , Staff Writer @lauriesullivan, July 12, 2019 Google is making an attempt at a new social network that the company calls Shoelace, where users can browse a set of handpicked activities or add their own to Google recommendations and maps — not just any … Continue reading Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine
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