by Maddie Cary April 25, 2016April 25, 2016 Scripts are scary – well, at least they seem scary if you aren’t a programmer or don’t know how to write in Javacript. But don’t let them stop you dead in your tracks. Even if you’re just beginning to dip your toes into the waters, there are … Continue reading 5 Awesome AdWords Scripts for Beginners
Columnist David Fothergill shows how data visualization can unlock insights about AdWords performance you may not have gleaned otherwise. David Fothergill on April 11, 2016 Data visualization is one of the most powerful tools available if you want to explore and understand your data, whether it’s on a small scale or at a scale which … Continue reading Visual analysis of AdWords data: a primer
Wasted ad spend can indicate issues with your AdWords account. Fortunately, as Jacob Baadsgaard reminds us, it’s also under your control. Jacob Baadsgaard on April 1, 2016 Over the past two years, we’ve audited more than 2,000 AdWords accounts at Disruptive Advertising. I’ve written at length elsewhere about what we learned from all of these audits, … Continue reading From waste to win: watch how a simple change affects AdWords performance
by Morgan Schuman March 25, 2016March 25, 2016 When it comes to AdWords, there’s nothing wrong with doing a little investigating of your competition. It might seem like cheating, but it’s an instrumental part of your pay-per-click (PPC) strategy. The Google Search results page is a highly competitive marketplace, but if you follow these three … Continue reading Why Should You Spy on Your AdWords Competitors?
Are you a PPC Unicorn or a PPC Donkey? Columnist Larry Kim shares data on CPA averages by industry so you can see how you measure up to the competition. Larry Kim on March 24, 2016 at 1:45 pm Are you getting the biggest bang for your AdWords buck? It’s hard to gauge if you’re … Continue reading New benchmarks: Google AdWords cost per acquisition across 20 industries [study]
by Eyal Katz March 23, 2016 Follow @eyalk100March 23, 2016 You’re the kind of person who doesn’t settle for “good enough.” In fact, your ears twitch, a little, if anyone within a 10 mile radius mentions the word “optimized”. We know, it’s ok. You’re in a safe place with like minded people. If you also … Continue reading 9 Advanced Tips for Google AdSense Optimization
by Stephen Alberts March 17, 2016 Follow @reviewrailMarch 17, 2016 AdWords is an awesome tool for getting traffic to your site and building your business. They really want you to succeed, but we need to remember they are a business. And their end goal is to make money. It blows my mind that when a … Continue reading This AdWords Feature Is Making You Broke
By Nick Supapol February 25th, 2016 There’s a ton of speculation online about ads being removed from the right side of Google’s SERPs. This speculation is quickly turning into confirmation as a Google spokesperson has reached out to an SEM Post with the following: “We’ve been testing this layout for a long time, so some people … Continue reading Google Testing 4 Top Ads Layout
Google recently began displaying up to four ads above organic desktop search results and removed the ads on the right-hand side. Contributor Alistair Dent discusses what this change means for your PPC and SEO campaigns. Alistair Dent on February 24, 2016 at 12:30 pm If you’ve noticed things shifting in Google’s SERPs, you’re not seeing … Continue reading What Google’s New Layout Means For Search Marketers
by Jennica Torio February 24, 2016February 24, 2016 Text ads have been on the right side of a Google search engine results page (SERP) for about 16 years, but no longer. On February 19, Google moved ads to either the top or bottom of the list of organic results, and many business owners are worried … Continue reading How Google’s Text Ad Changes Will Affect Your Business
