Category Archives: Google Advertisement

Agencies See Google Ads Connected TV CPMs Drop For Advertisers

Agencies See Google Ads Connected TV CPMs Drop For Advertisers by Laurie Sullivan  @lauriesullivan, (November 03, 2018) Google Ads added a new category for television under the “performance by device tab” that allows advertisers to run YouTube ads on connected-device television. Some advertising agencies have learned that this ad type has substantially lower CPMs. Google’s … Continue reading Agencies See Google Ads Connected TV CPMs Drop For Advertisers

Google Ads Trademark Rules Change Giving Agencies A Headache

Google Ads Trademark Rules Change Giving Agencies A Headache by Laurie Sullivan  @lauriesullivan, (October 23, 2018) Google has updated its Ads Trademarks policy in some countries to become more consistent worldwide. The company said in a letter to marketers that the changes will likely influence how it investigates the trademarks brands own and have on … Continue reading Google Ads Trademark Rules Change Giving Agencies A Headache

5 Types of Content to Create for Google’s Featured Snippets

Navneet Kaushal — September 20, 2018 Follow @navneetkaushal — September 20, 2018 Featured snippets are routinely called position zero in SERPs. They are concise answers to user queries appearing after PPC ads (if there are any on the page), and just before the first result for the query. Featured snippets are not instant answers, and … Continue reading 5 Types of Content to Create for Google’s Featured Snippets

5 Best Practices for Google Ad Extensions that You May Have Forgotten

Nicole Blanckenberg — August 3, 2018 Follow @https://twitter.com/NicoleBlancken — August 3, 2018 Sure, Google Ad extensions may seem like old news, but rediscovering them and how to strategically use them will increase your CTRs, which in turn could boost your conversion rates. Based on user context, availability and your Google Ads account performance, extensions are … Continue reading 5 Best Practices for Google Ad Extensions that You May Have Forgotten