Category Archives: Google Advertisement

Google Core Web Vitals: Data Shows Retail And Ecommerce Improved

Google Core Web Vitals: Data Shows Retail And Ecommerce Improved by Laurie Sullivan , Staff Writer @lauriesullivan, June 23, 2022 BrightEdge analyzed how marketers curate experiences for consumers nine months after Google’s rollout of Core Web Vitals, a performance-focused measurement for websites. Google made the update in September 2021. The top performers for page-load times are … Continue reading Google Core Web Vitals: Data Shows Retail And Ecommerce Improved

How to get better leads and conversions with Google’s AI

Get more control over Smart Bidding and max out ROI with value-based bidding. Optmyzr on May 10, 2022 If you’re looking for ways to modernize your PPC optimization, you’ve probably come across value-based bidding (VBB). This technique revolves around teaching AI systems at Google and Microsoft what types of conversions you value most. Together with … Continue reading How to get better leads and conversions with Google’s AI

Automation Adoption For Google Ads Higher Than Many Marketers Realize, Study Finds

Automation Adoption For Google Ads Higher Than Many Marketers Realize, Study Finds by Laurie Sullivan , Staff Writer @lauriesullivan, May 5, 2022 Marketers are buying into automation, according to a study published by PPCsurvey.com. The State of PPC Global Report 2022 highlights findings from more than 500 paid per click (PPC) specialists from agencies and brands … Continue reading Automation Adoption For Google Ads Higher Than Many Marketers Realize, Study Finds

Google Ad Showing How App Translates Eye Movement To Run During Oscars

Google Ad Showing How App Translates Eye Movement To Run During Oscars by Laurie Sullivan  @lauriesullivan, March 25, 2022 On Sunday during the 94th Academy Awards telecast, Google will debut a cinematic TV spot highlighting its free Look to Speak app, a tool available on Android phones that allows users to select from a menu of phrases … Continue reading Google Ad Showing How App Translates Eye Movement To Run During Oscars

Kraft Heinz Partners With Google To Achieve Ambitious Digital Transformation

Kraft Heinz Partners With Google To Achieve Ambitious Digital Transformation by Laurie Sullivan  @lauriesullivan, February 18, 2022 As consumers shift to buying more groceries online, the Kraft Heinz Company has entered into a multiyear partnership with Google to better understand its customers, and build the products and experiences they want. The partnership relies heavily on … Continue reading Kraft Heinz Partners With Google To Achieve Ambitious Digital Transformation

10 Free Google Ads Tools You Didn’t Know About (But Should)

Kristen McCormick January 14, 2022 Things that can be hard: 1. Dubstep dancing2. Google Ads3. Saying no to free stuff And as such, I’ve rounded up 10 free tools to help you succeed with Google Ads—from ad creation, account structure, and audits to RSAs, reporting, and ROI. And if you think I forgot about dubstep … Continue reading 10 Free Google Ads Tools You Didn’t Know About (But Should)

Google Ads Yet To Resume Service In Gmail For All Desktop Users

Google Ads Yet To Resume Service In Gmail For All Desktop Users by Laurie Sullivan  @lauriesullivan, December 27, 2021 Google Ads stopped serving in Gmail to some users on desktop last week. The company has yet to provide an update on when the service will resume. The ads in the affected areas stopped serving last … Continue reading Google Ads Yet To Resume Service In Gmail For All Desktop Users

How to Use the Google Ads Budget Report (+10 Can’t-Miss Budgeting Tricks)

Kristen McCormick December 19, 2021 Back in September of 2021, we were hit with a boatload of Google Ads announcements. Some were sad (so long, expanded text ads), some were unsettling (key matching behavior has “improved” ), and some were downright confusing (display campaigns anyone?). But there were some good announcements too, like the new … Continue reading How to Use the Google Ads Budget Report (+10 Can’t-Miss Budgeting Tricks)

The 9 Best Free Google Ads Training Courses for Every Level

Kristen McCormick December 7, 2021 Things that are easy to learn: -How to do the moonwalk.-How to win friends and influence people.-How to ride a bike. Sure, there are techniques, but a bike is a bike. People are people. And the moonwalk doesn’t evolve every month or have machines learning alongside you… …like, say, Google … Continue reading The 9 Best Free Google Ads Training Courses for Every Level