Google Ads has long been a go-to platform for advertisers looking to reach a global audience, optimize campaigns, and drive measurable results. For advertisers managing large-scale campaigns, Google Ads Editor is an incredible tool that helps simplifies & enhances the management process. Whether you’re working with a few campaigns or hundreds, Google Ads Editor … Continue reading The Advantages & Benefits of Using Google Ads Editor
New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns. Anu Adegbola on December 27, 2024 Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Tracking reach and frequency across campaigns has been a … Continue reading Google Ads rolls out Brand Report for enhanced advertiser insights
Advertisers risk ad disapprovals if their sites violate spam policies, making search compliance critical to PPC success. Anu Adegbola on December 26, 2024 Google expanded its “Abusing the ad network” policy this week. The policy now explicitly disapproves ads that link to destinations penalized for violating Google Search spam policies. Specifically, ads directing users … Continue reading Google tightens ad policies to align with Search spam rules
The new ‘Video’ option in the Assets section signals a shift towards greater video integration in 2025. Anu Adegbola on December 11, 2024 Google Ads users are seeing a new “Video” option in the Assets section. Clicking the option leads users to the familiar “Add Video” screen, streamlining the upload process. This could change … Continue reading Google Ads tests video asset option
Google Backdoor Ad Practices Revealed By Those Who Lived It by Laurie Sullivan , Staff Writer @lauriesullivan, September 16, 2024 The U.S. Department of Justice has opened a door for advertisers, publishers and tech platforms’ executives to begin discussing Google’s hidden practices as the justice department continues to hear testimony during Alphabet’s latest antitrust trial in … Continue reading Google Backdoor Ad Practices Revealed By Those Who Lived It
Company will begin phasing out enhanced CPC in October, with the goal of transitioning all remaining campaigns to manual CPC by March 2025. Anu Adegbola on September 9, 2024 Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Key dates: October: eCPC option removed for … Continue reading Google Ads to deprecate enhanced CPC for search and display ads
NFL Kickoff: Google Ads Gambling Rules Tighten by Laurie Sullivan , Staff Writer @lauriesullivan, September 6, 2024 As the betting season related to the National Football League (NFL) gets underway, Google has implemented stricter recertification guidelines and certification for gambling and gaming. Companies will need to recertify their services beginning November 2024. If a change to … Continue reading NFL Kickoff: Google Ads Gambling Rules Tighten
DoubleClick Pitch Deck Shows Importance Of Google’s Acquisition by Laurie Sullivan , Staff Writer @lauriesullivan, September 4, 2024 It’s not surprising that Google’s $3.1 billion acquisition of DoubleClick in 2007 changed the ad game, but now it seems a document known as a “pitch deck” that recently surfaced shows why a growing number of antitrust experts believe that sort of … Continue reading DoubleClick Pitch Deck Shows Importance Of Google’s Acquisition
Google is also testing a new “Promotions” feature for App Campaigns that can create event-driven promotions tailored for mobile users. Anu Adegbola on September 4, 2024 Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care. The new plans allow advertisers … Continue reading Google Ads unveils advanced performance planner for YouTube campaigns
Google’s new tools offer retailers real-time shopping trends, AI-powered insights and automated inventory syncing. Anu Adegbola on August 27, 2024 Google today introduced four updates to help retailers ahead of the holiday shopping season. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. This could help you adjust … Continue reading Google adds generative AI insights, shopping ad campaign goals
