By Kinga Hulewicz, Published November 3, 2014 As an online marketer, or someone who is interested in marketing, you probably start your work day with reading relevant marketing blogs and catching up with the latest marketing news and trends. It’s nice to have a good read while drinking your morning coffee, isn’t it? I have my … Continue reading 9 Marketing Blogs You Should at Least Pretend to Know
Category Archives: General
Google Didn’t Actually Say It Was Ditching “Don’t Be Evil”
“Don’t be evil” isn’t even Google’s actual mission statement. By Chris Gayomali “Don’t be evil” was never part of Google’s mission statement, but the motto has been something of a guiding light for the company as it expanded from a tiny search engine into a $380 billion firm specializing in everything from robotics to … Continue reading Google Didn’t Actually Say It Was Ditching “Don’t Be Evil”
Twitter Pulls Its Google Glass App
Losing the social network means Glass users will have to wait for a third-party app to fill the void. By Peter Wade When wearing Google Glass, you can take an eye exam, answer your door without leaving the couch, and even become clinically addicted to the hardware, but if you want to tweet with Google … Continue reading Twitter Pulls Its Google Glass App
This Company Is Putting The Homeless To Work–As Tour Guides
Barcelona’s Hidden City Tours is a social enterprise that is changing lives one tourist attraction at a time. By Ayana Byrd When Lisa Grace was on maternity leave from her marketing job in Barcelona, her employer fired her. The British expat could have returned home to take advantage of the more woman-friendly employment laws … Continue reading This Company Is Putting The Homeless To Work–As Tour Guides
How To Prove Your Website Can Be Trusted (& Increase Conversions Easily)
by Christina Fuda October 8th, 2014 Most of us are familiar with the judicial principle that people are considered innocent unless enough evidence surmounts to prove them guilty. This judicial right comes out of basic human ethics in that it’s bad to have guilty people go free, but it’s worse to have innocent people punished … Continue reading How To Prove Your Website Can Be Trusted (& Increase Conversions Easily)
3 things you need to get right to become a truly social business
If you want to transform your business into a social business, it’s great, but often we see many companies that are only focusing on getting lots of people to join them on the social media channels they are going to use. They only focus on getting traffic, lots of followers, likes, etc. The truth … Continue reading 3 things you need to get right to become a truly social business
Is There a Recipe for Creating Trust?
We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this equation basic marketing math: Know + Like + Trust = Sales. Translated – you will never make a sale if the prospect doesn’t know you exist, doesn’t like both what you sell and who you … Continue reading Is There a Recipe for Creating Trust?
YouTube Invests Millions To Keep Its Top Stars Home
New plans include a shift in payment strategy, new video formatting, and partnerships with Hollywood producers. By Peter Wade YouTube wants to retain its stable of digital stars and is planning to invest millions of dollars to do so. The video-sharing website is pursuing new deals that would pay popular content creators–like Fast Company cover … Continue reading YouTube Invests Millions To Keep Its Top Stars Home
3 Reasons and 3 Ways to Help Someone Out … of Your Organization
How can you tell when an employment relationship has run its course? And what if you’ve figured it out, but the employee hasn’t? Often, the problem is a function of fit: The organization has evolved in some way or the job itself has changed, but the employee has not adapted. Or maybe the employee wasn’t … Continue reading 3 Reasons and 3 Ways to Help Someone Out … of Your Organization
One day, even Google will go into decline
It is ironic that Rupert Murdoch’s News Corporation has complained to the European Commission about Google – but it has become like a giant octopus, gobbling up and stifling everything At nearly $400 billion, Google is capitalised at four and a half times the combined market worth of Mr Murdoch’s Twentieth Century Fox and News … Continue reading One day, even Google will go into decline
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