Category Archives: General

It’s hard to find the words to describe writer’s block

     By Rowan Pelling Does literature have any finer representation of the brain-fog known as writer’s block than James Mortmain – aka “Father” – in Dodie Smith’s great coming-of-age novel I Capture the Castle? Mortmain’s first book, Jacob Wrestling, was a critically acclaimed, if “difficult”, work, but he lost inspiration following a prison term … Continue reading It’s hard to find the words to describe writer’s block

Time’s Nathan Lump, Marketing Prof’s Ann Handley on How Good Content Drives Engagement

Content marketing is akin to putting a face on your company or brand. Content’s role is to build the engagement pipeline between prospective customers and your business. Relevant and targeted content is what hooks them in and engagement is the grease that puts the gears into motion and ideally helps achieve business goals. “Social media … Continue reading Time’s Nathan Lump, Marketing Prof’s Ann Handley on How Good Content Drives Engagement

Best Thing On The Internet

I live out in the Bay Area and Silicon Valley, where the promise of new technology overshadows what drives marketing results, and legacy communication protocols like email tend to be undervalued. I found this article on the ubiquitous “email is dead” topic actually very well thought out (outside of the reference to email as the Cockroach of the Internet), … Continue reading Best Thing On The Internet

Top 5: Media Trends

  1. Efficiency (Darwinism and Maximizer)   In our dog-eat-dog world, the laws of survival are pushing us to adapt or die. How is media adapting? Well, they are either maximizing their staff, finding new avenues to deliver their message (primarily online), or slashing their headcount. Some organizations are doing one, two or even all … Continue reading Top 5: Media Trends

Learning Time Management Skills

If you’re wanting to be told some new time management skills you have return to the proper place. You will learn my four step method to increasing your productivity virtually overnight. These strategies will be implemented instantly and you’ll begin seeing results nearly instantly. Follow these methods, observe the results and begin obtaining more out … Continue reading Learning Time Management Skills