Oversaturation of TV and online advertisements never really bothers me because I don’t watch much television and I turn a blind eye to annoying ads on the Web. One exception is the public service announcement co-developed by the Ad Council and non-profit Connect2Compete. The duo calls the public service announcement EveryoneOn. I have seen the … Continue reading Advertising Oversaturation Hits Home
Category Archives: General
It’s hard to find the words to describe writer’s block
By Rowan Pelling Does literature have any finer representation of the brain-fog known as writer’s block than James Mortmain – aka “Father” – in Dodie Smith’s great coming-of-age novel I Capture the Castle? Mortmain’s first book, Jacob Wrestling, was a critically acclaimed, if “difficult”, work, but he lost inspiration following a prison term … Continue reading It’s hard to find the words to describe writer’s block
Time’s Nathan Lump, Marketing Prof’s Ann Handley on How Good Content Drives Engagement
Content marketing is akin to putting a face on your company or brand. Content’s role is to build the engagement pipeline between prospective customers and your business. Relevant and targeted content is what hooks them in and engagement is the grease that puts the gears into motion and ideally helps achieve business goals. “Social media … Continue reading Time’s Nathan Lump, Marketing Prof’s Ann Handley on How Good Content Drives Engagement
Best Thing On The Internet
I live out in the Bay Area and Silicon Valley, where the promise of new technology overshadows what drives marketing results, and legacy communication protocols like email tend to be undervalued. I found this article on the ubiquitous “email is dead” topic actually very well thought out (outside of the reference to email as the Cockroach of the Internet), … Continue reading Best Thing On The Internet
Top 5: Media Trends
1. Efficiency (Darwinism and Maximizer) In our dog-eat-dog world, the laws of survival are pushing us to adapt or die. How is media adapting? Well, they are either maximizing their staff, finding new avenues to deliver their message (primarily online), or slashing their headcount. Some organizations are doing one, two or even all … Continue reading Top 5: Media Trends
Learning Time Management Skills
If you’re wanting to be told some new time management skills you have return to the proper place. You will learn my four step method to increasing your productivity virtually overnight. These strategies will be implemented instantly and you’ll begin seeing results nearly instantly. Follow these methods, observe the results and begin obtaining more out … Continue reading Learning Time Management Skills
Life after Google: the alumni stories
It’s the multibillion-pound monolith you’d be mad to leave – but a growing number of Google’s UK alumni are now forging their own paths, writes ex-Googler Barney Durrant By Barney Durrant 24 Aug 2014 I stepped out of the air-conditioned lift, blinking into the hot afternoon sun, clutching a bottle of whisky, some cigars, … Continue reading Life after Google: the alumni stories
What The Most Productive People Do Before Bed
Sleep is your body’s most important program. Which is precisely why you should hack it. By Drake Baer Breaking news: When you’re asleep, you’re still alive–and you’ll probably be alive the next day. So it follows that your circadian style will dictate whether you greet the day like Michael Phelps or a drunk (or, possibly, … Continue reading What The Most Productive People Do Before Bed
Use Sales Jokes To Build And Strengthen Sales Relationships
If you think about the process of selling it’s easy to understand why most experts say it’s all about relationships. Clearly successful sales people are good at developing rapport and trust. While a good salesman has to learn how to overcome the objections that prevent the buyer from purchasing their product, when it gets right … Continue reading Use Sales Jokes To Build And Strengthen Sales Relationships
Offering the Tutorial Services
Whether one is pursuing the education in India, UK, US, Japan or China, the students from every corner of the world face problem in completing their thesis papers that form a very important part of their graduate or PhD degree and assists them towards their aim to clear the course with a distinction. One might … Continue reading Offering the Tutorial Services