By Sifiso Mazibuko November 18, 2014 Last week was pretty tough for actor Bill Cosby and television show host / cardiothoracic surgeon Dr Mehmet Oz. In what can only have been a fit of self-delusion, the celebrities went down a rather ill-advised path towards Twitter hashtag infamy as they tried to promote … Continue reading What lessons can brands learn from Dr Oz, Bill Cosby’s recent social fails?
Category Archives: General
Do you have a worthwhile online persona?
By Anton Koekemoer November 17, 2014 When starting with a social media or personal branding strategy, one of the first things you should do before creating or optimising your online profiles is to decide on your online persona. Are you going to build your social media strategy around an actual person or use … Continue reading Do you have a worthwhile online persona?
Top 7 Survey Tools: Create Awesome Online Surveys!
Megan Marrs November 17, 2014 Online surveys are a great way to engage your audience and get feedback from them. You can use online surveys in any number of ways, including using them to: Find out what topics your readers want to learn more about Get product feedback Conduct market research Get customer service feedback … Continue reading Top 7 Survey Tools: Create Awesome Online Surveys!
Failure Has Never Been More Successful
With Fuck Up Nights and other storytelling venues, people are sharing stories of business disaster like never before. By Camille Diane von Kaenel For most entrepreneurs, a $10,000 typo isn’t something to brag about. But when One Hope Wine co-founder Brandon Hall told an audience of 150 young startup enthusiasts about the expensive misprint—his … Continue reading Failure Has Never Been More Successful
6 Business Tips For Managing Your Time Better
By Kristen Gramigna November 15, 2014 Time is one of the most valuable resources you have. When you make an effort to figure out how make more of every minute, you can find ways to get more done. Here are six business tips for managing your time better: 1. Shun Constant Connectivity Our world is … Continue reading 6 Business Tips For Managing Your Time Better
Google is still changing the way we do SEO and online PR
By Gillian Meier November 14, 2014 Over the past six weeks Google has launched a number of attacks on SEO spammers resulting in harsh penalties for some, while those who have been following the straight and narrow over the past year have awaited these updates with much elation. Google Panda 4.1 forces Companies … Continue reading Google is still changing the way we do SEO and online PR
7 Writing Tactics You Are Wasting Your Time On
By Karri Stover, Published November 7, 2014 Learning to write well is not a quick and easy process. It takes time and experience to know which writing tactics to keep in your toolbox and which ones to avoid. The following common mistakes are ones most writers make when starting out, but whether you’re a new … Continue reading 7 Writing Tactics You Are Wasting Your Time On
9 Marketing Blogs You Should at Least Pretend to Know
By Kinga Hulewicz, Published November 3, 2014 As an online marketer, or someone who is interested in marketing, you probably start your work day with reading relevant marketing blogs and catching up with the latest marketing news and trends. It’s nice to have a good read while drinking your morning coffee, isn’t it? I have my … Continue reading 9 Marketing Blogs You Should at Least Pretend to Know
Google Didn’t Actually Say It Was Ditching “Don’t Be Evil”
“Don’t be evil” isn’t even Google’s actual mission statement. By Chris Gayomali “Don’t be evil” was never part of Google’s mission statement, but the motto has been something of a guiding light for the company as it expanded from a tiny search engine into a $380 billion firm specializing in everything from robotics to … Continue reading Google Didn’t Actually Say It Was Ditching “Don’t Be Evil”
Twitter Pulls Its Google Glass App
Losing the social network means Glass users will have to wait for a third-party app to fill the void. By Peter Wade When wearing Google Glass, you can take an eye exam, answer your door without leaving the couch, and even become clinically addicted to the hardware, but if you want to tweet with Google … Continue reading Twitter Pulls Its Google Glass App
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