Neimh McGlynn — January 12, 2017 — January 12, 2017 Wondering what’s happening to the Facebook conversion pixel? How will advertisers track conversions after February 2017? Read on…. Retiring the Conversion Pixel As of February 15th, 2017, Facebook is disabling the conversion tracking pixel, at which point it’ll be removed from all advertising tools. So … Continue reading How to Migrate to the New Facebook Conversion Pixel
by Jackson Salzman , January 3, 2017 Facebook interest targeting is an extremely powerful, yet often wrongly used, audience targeting tool that nearly all social media platforms have. But I am going to dig into some common errors here. First and foremost, keep in mind that this tactic is for finding new consumers who have … Continue reading Why You Are (Probably) Doing Facebook Interest Targeting Wrong
Azure Collier — December 13, 2016 Follow @azurecollier— December 13, 2016 Do you know the right Facebook cover photo size to make a great impression on your fans? Is your Facebook profile picture sized and styled to represent your business effectively? Use these tips to create the perfect cover photo and profile photo for your … Continue reading How to Make Your Facebook Cover Photo the Right Size
Robert Nissenbaum — November 20, 2016 Follow @rnissenbaum— November 20, 2016 In fact, stop asking everyone. Those ‘likes’ you are getting? They’re worthless. Worse, they could actual hurt your efforts. If you haven’t decided I am completely off my rocker and are still reading, I’ll explain why (and it might just make sense – and … Continue reading Stop Asking Me To Like Your Facebook Page
Dennis Yu — November 11, 2016 Follow @dennisyu— November 11, 2016 In the Ultimate Guide to Facebook Advertising, Perry Marshall and Keith Kraance demonstrate the typical funnel, wide at the top and narrow at the bottom: The three layers (audience > engagement > conversion) allow you to cast a wide net, so then you can … Continue reading Your Idea Of A Facebook Funnel Is Backwards
by Beth CorbyOctober 17, 2016 Now more than ever, your brand’s presence on Facebook is a crucial determinator of how you acquire new customers, amplify the reach of your brand, and nurture existing relationships. According to a study by comScore, the average person spends 13 hours on Facebook’s mobile app a month and it receives … Continue reading How to Nail Referrals on Facebook
by Simon Dunant Follow @podcastingpowerSeptember 22, 2016 One of the most underused social media strategies that most entrepreneurs miss is the value in creating a Facebook group for their business. Many business owners already have a Facebook page, but a page is a very closed one way connection with your clients, and social media can … Continue reading How Creating A Private Facebook Group Can Unlock New Business Opportunities
Facebook Pages can now give other Pages permission to cross-post their videos without those other Pages needing to upload the video to Facebook themselves. Tim Peterson on September 8, 2016 Facebook made clear earlier this year that it’s cool with marketers paying publishers to produce branded videos and distribute them for free through the publishers’ … Continue reading Facebook makes it easier for brands to cross-post videos produced by publishers
by Graeme KahnAugust 9, 2016 Last month, online broadcast media monolith Facebook tweaked their algorithm to prioritize the posts of family and friends in newsfeeds at the expense of publishers. Last week, the algorithm was further updated to penalize “clickbait” headlines. These changes are meant to improve user experience and signal a return to Facebook’s … Continue reading Facebook SEO In 2016 And Into The Future
by Matt CurtisAugust 30, 2016 Over the past few years Facebook has been doing everything it can to isolate and enlarge their messenger service. What started as a simple messaging app has grown leaps and bounds as Facebook continues their aim to be the one stop shop for social interaction. This year has seen the … Continue reading Maximize Your Business Impact: How to Use Facebook Chatbots
