August 3, 2016 The Facebook Verification Badge is displayed on verified Pages to tell visitors that Facebook has confirmed the Page is authentic. The proof of a Page’s authenticity shows up as either a gray circle badge with a tick mark or a blue circle badge with a tick mark. The Badge appears on … Continue reading How To Get A Verification Badge For Your Facebook Page
by Larry Kim July 17, 2016July 17, 2016 Unless you have a huge advertising budget, paying for Facebook Likes is nowhere near as valuable as it was five years ago. After all, organic reach on Facebook is pretty much dead, right? However, there is still some marginal value in having a large number of page … Continue reading One Weird Trick to Get More Facebook Likes for Free
by Jacky Tan June 22, 2016 Follow @zqtanJune 22, 2016 [Credits: WhatsTrending.com] Recently while browsing my Facebook news feed, I saw a sponsored ad about a shop in Singapore celebrating its 40,000 pages likes on Facebook. And they will be holding an in house promotion event just to celebrate this. I was thinking (in Singlish), … Continue reading 7 Reasons Why Facebook Page Likes Are No Longer Worth Celebrating
by Carly Thompson June 18, 2016June 18, 2016 Much has been made of the issue of organic reach in recent times. Facebook has crippled it because they hate free advertising. They want to push people towards paying for exposure, and it makes sense considering advertising is its main income stream. Before you decide to spend … Continue reading 5 Ways To Increase Organic Reach On Facebook
by Depesh Mandalia May 23, 2016 Follow @DepeshMMay 23, 2016 Why Facebook ads matter Facebook advertising has been taking continues to take paid marketing by storm illustrated, again, by their latest (2016 Q1) ad revenue numbers to the tune of $ 5.201 billion – just know that’s a whole load of zeros. That’s 57% up … Continue reading Facebook Ads Guide For Startups and SMEs
by Justin Wong March 13, 2016 Follow @CurvecommsMarch 13, 2016 Canvas is a brand new tool for Facebook advertisers announced in early March. As opposed to regular Facebook ads, Canvas ads ONLY work on mobile phones. These advertisements work like a mobile landing page; with users scrolling down through photos, videos, carousels, and calls to … Continue reading What Is Facebook Canvas?
by Lucas Miller March 5, 2016 Follow @EchelonCopyMarch 5, 2016 Two years ago, Facebook began rolling out its trending topics section in spite of much eye-rolling and snide remarks. It seemed that the social media giant was simply copying Twitter’s rapid-response style. While that may be true, Facebook has used its immense algorithmic capabilities to … Continue reading 3 Ways Facebook’s Trending Topics Has Altered Social Media
by Chris Horton February 25, 2016 Follow @chrshortonFebruary 25, 2016 By my reckoning, the history of digital technology can be broken up into four distinct epochs. So far we’ve experienced three, but the fourth, virtual reality, is just around the corner. It all began with the personal computer, a paradigm-shifting platform that added efficiency to … Continue reading Facebook Doubles Down on Social Virtual Reality: What it Means for Marketers
by Dennis Yu February 19, 2016 Follow @dennisyuFebruary 19, 2016 Let me know how many of these ring true for you. 1. It’s not possible to measure Facebook ROI If you have a conversion pixel, lead capture form, or any other form of sales tracking, then you can hold your Facebook marketing, organic or paid, … Continue reading The 12 Worst Facebook Marketing Tips
by Jacob Curtis February 2, 2016 Follow @jacobkcurtisFebruary 2, 2016 A welcomed sight, Facebook Audience Optimization is the new replacement for its predecessor, Interest Targeting. This update was designed to help Facebook understand, categorize, and distribute the type of content you share from your Page and deliver it to the timelines of your preferred fans … Continue reading How to Use Facebook’s NEW Audience Optimization for Targeting Posts
