by Laurie Sullivan @lauriesullivan, July 28, 2016 Facebook is preparing to enter the search advertising business supported by the company’s more than 2 billion daily searches. During the company’s second-quarter earnings call with analysts and investors, CEO Mark Zuckerberg called out three stages of the strategy. While Phase One focused on building out Knowledge Graph … Continue reading Facebook’s Three-Stage Search Advertising Strategy Underway
Category Archives: Facebook Advertisement
5 reasons your Facebook Ads aren’t working
Are your Facebook Ads producing mediocre results? Columnist and Bitly senior content strategist Blaise Lucey explains why and how you can fix the problem. Blaise Lucey on July 21, 2016 at 10:00 am Brands big and small have deployed Facebook Ads. They can come up with an inspirational post to help their fans start their … Continue reading 5 reasons your Facebook Ads aren’t working
3 Reasons You Should Advertise on Facebook
by Simon Chivers July 20, 2016July 20, 2016 It’s amazing what the past few years and some innovative features have done for the world’s favourite social network. Facebook isn’t just a place where people go to watch cat videos anymore – it’s a real force for advertisers looking to build lasting relationships with customers new … Continue reading 3 Reasons You Should Advertise on Facebook
All of Facebook’s Ad Targeting Options [Infographic]
by Bob Hutchins July 17, 2016 Follow @BobhutchinsJuly 17, 2016 Here’s something to wrap your brain around: there are more potential Facebook audience-targeting options than there are human beings in the world. If you went through every demographic option, every interests option, every behavior option, connection, remarketing, and so on… it is possible to create … Continue reading All of Facebook’s Ad Targeting Options [Infographic]
Ultimate Facebook Ad Types Cheat Sheet
by Mary Lister July 19, 2016July 19, 2016 About 3 years ago, I started clicking on ads. All over Facebook and Google, I’d click on these tempting advertisements (usually clothes-related) and slowly developed an online shopping problem. They say the first step to recovery is acknowledgement, but I stayed in the first step for quite … Continue reading Ultimate Facebook Ad Types Cheat Sheet
Facebook to aim app install ads at people most likely to buy a product, complete a level
Facebook will aim developers’ app install ads at the people who are likely to use it to purchase a product, complete a game level or view a piece of content Tim Peterson on July 18, 2016 Sometimes mobile app developers might be better off burning their money than spending it on an app install … Continue reading Facebook to aim app install ads at people most likely to buy a product, complete a level
Facebook now lets broadcasters restrict their Live audiences by age, location, gender
Facebook has quietly added an option for some broadcasters to restrict who can tune into a Live broadcast and another for never-ending live streams. Tim Peterson on July 15, 2016 at 3:07 pm By default, if you’re broadcasting using Facebook Live, you’re doing so publicly for anyone to see. At least until now. On Thursday, … Continue reading Facebook now lets broadcasters restrict their Live audiences by age, location, gender
Finding the right brushstrokes for Facebook’s Canvas
Have you dipped into Facebook’s Canvas yet? If not, it may be time to give it a whirl. Columnist Giles Goodwin offers some pro tips on how you can make the most of the quick-loading, interactive ad format. Giles Goodwin on July 11, 2016 Facebook earlier this year launched its Canvas ad product, and let’s … Continue reading Finding the right brushstrokes for Facebook’s Canvas
9 Tips to Write the Best Facebook Ads Ever (with Examples)
by Emma Siemasko July 6, 2016 Follow @emmafayesJuly 6, 2016 I’m constantly on Facebook, scrolling through my feed reading the news and looking at pics of cute Pomeranians. I’m not alone—the social media platform averages 1.09 billion daily active users. Despite talk that Facebook’s reach is waning, it’s pretty clear people love the site more … Continue reading 9 Tips to Write the Best Facebook Ads Ever (with Examples)
The Pain-Free Guide to Setting up Successful Facebook Ads for Your Info Product
by Lizzie Davey July 4, 2016July 4, 2016 There are a lot of marketing articles out there that tout Facebook ads as a great way to promote your products to new audiences. But very few go into serious detail about all the different elements of an ad and how you can make yours successful. So, … Continue reading The Pain-Free Guide to Setting up Successful Facebook Ads for Your Info Product
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