by Mary Lister July 3, 2016July 3, 2016 If you have heard anything about Facebook advertising, you know it’s extensive (and complicated). If you’ve ever been targeted by Facebook ads, you know it’s almost borderline stalky. And if you have ever tried Facebook advertising out for yourself, you know it’s efficient and cost-effective. While paid … Continue reading All of Facebook’s Ad Targeting Options (in One Epic Infographic)
How do you create a successful Facebook ad campaign? Columnist Khalid Saleh offers four conversion tips to help you increase leads and get the most out of Facebook. Khalid Saleh on June 27, 2016 at 9:46 am With 1.09 billion users, Facebook is an advertiser’s dream come true. But this immense reach also brings with … Continue reading How to run a conversion-focused Facebook Ads campaign
by Dan Shewan June 27, 2016June 27, 2016 Ever found yourself checking Facebook every few minutes, only to close out of the app in boredom – before going right back in for another quick peek a few minutes later? Well, you’re not alone, and there’s an excellent reason for this – a strong psychological compulsion … Continue reading How to Use the Psychology of Facebook to Create Better Facebook Ads
by Stephen Claridge June 23, 2016June 23, 2016 Consider just how many and how often people use the website. Facebook ads should become an attractive proposition for many businesses. The online social networking service, Facebook, has undeniably taken the world by storm. 1.44 billion users are active every month, checking their news feeds multiple times … Continue reading How Facebook Ads Boost Your PPC Advertising Results
By Carolina Valdez-Ambia June 10th, 2016 Facebook Ads have been around for as long as Facebook has and they are now a great portion of any Digital campaign that is in direct contact with customers and of course, a basic ingredient on How To Create A Successful Social Media Strategy. Having Facebook Ads increases engagement … Continue reading What Is Facebook Ad Targeting & How To Use It
by Alex Glusman June 9, 2016 Follow @AlexGlusmanJune 9, 2016 Facebook ads are a key tool for social media marketing, no matter your business. With many design choices, enhanced targeting options, and improved testing and optimisation features, Facebook makes it easy for companies to connect directly with their target market. Still, many healthcare practices either … Continue reading Can I Create Facebook Ads Without A Business Page?
by Amanda Oliver June 8, 2016June 8, 2016 Like a certain Game of Thrones character, Facebook killed off one of its leading cast members last month. Facebook’s programmatic buying platform called Facebook Exchange or FBX, was a platform that used cookie-based data to deliver ads to users of Facebook. This system worked by allowing “approved … Continue reading 4 Fatal Flaws In FBX and Why Buying Directly On Facebook Was Always The Best Choice
by Erin Sagin June 7, 2016June 7, 2016 This is my mom. She is many advertisers’ dream girl. She’s a full-time housewife, armed with a healthy wallet and plenty of time to peruse the internet. Moreover, she lovingly serves as a part-time personal assistant for most of my immediate family—meaning that she’s perpetually online shopping … Continue reading Wow — Facebook Ads on 3rd Party Sites for Non-Users
by Alex Glusman June 3, 2016 Follow @AlexGlusmanJune 3, 2016 Two of my recent posts have discussed the merits of Facebook Ads and compared them to Google AdWords. An entirely different thing is determining whether either of these digital marketing platforms will work for your business. Use this post as a guide to see if … Continue reading Are Facebook Ads Right For Your Business?
by Dan Shewan May 29, 2016May 29, 2016 Considering where this post appears, what I’m about to say might seem blasphemous, but I’m going to say it anyway. I can’t stand online advertising. As a savvy online consumer, it’s very rare that I don’t know where I want to buy something before I start shopping … Continue reading 7 Awesome Facebook Ad Examples
