Nicole Blanckenberg — April 6, 2018 Follow @https://twitter.com/NicoleBlancken — April 6, 2018 We know that Facebook ads offer marketers unprecedented targeting to a variety of segments including location, demographic, interest and behavioral segmentation. But it’s learning to combine these targeting methods that separates the beginners from the experts, the puppies from the big dogs, and … Continue reading 7 Quick Expert Facebook Ad Targeting Strategies Used by the Pros
Ana Gotter — March 14, 2018 Follow @ana_gotter — March 14, 2018 Mobile has has changed our world. I still remember when texting was a luxury that was too expensive for most people to afford, and today I signed secure mortgage documents with a few clicks on my phone. This is all thanks to mobile, … Continue reading How to Create The New Facebook Collection Ads
Brett McHale — March 14, 2018 — March 14, 2018 Chances are, your ads’ reach extends beyond a single platform. In fact, for most businesses, a multichannel digital marketing strategy—also referred to as a “cross-platform” strategy— is the key to success. Your website, organic search rankings, paid search, paid social, partner programs, email nurture programs, … Continue reading Master Multichannel Marketing With Facebook Ads
Oksana Tunikova — March 11, 2018 — March 11, 2018 If you’re wondering how to stop ads on Facebook, you are not the only one. Facebook is nice in so many ways but its recent monetization experiments leave much to be desired. With so many sponsored posts and newly arrived in-messenger advertising, it’s not surprising … Continue reading How to Stop Ads on Facebook
Anna-Liisa Toom — February 23, 2018 — February 23, 2018 geralt / Pixabay If your Facebook ads aren’t quite reaching all the people you’re looking to influence, there are several things you can analyze to solve the problem. Here are a few tactics to ensure your ads are delivering the way you want them to. … Continue reading How to Get Your Facebook Ads to Reach the People You Want to
Nick Leffler — February 18, 2018 Follow @exprance — February 18, 2018 Part of what makes Facebook such a powerful advertising network is that you can target such a specific group. Facebook ads deep targeting helps you reach your specific audience. If you use the right combination of audience demographics, interests, and behaviors you can … Continue reading How Facebook Ads Deep Targeting Helps You Reach A Specific Audience
Allen Finn — January 18, 2018 — January 18, 2018 B2B advertisers tend to see an influx of prospects after January 1. But for many businesses—online or otherwise—the post-holiday malaise is very real. Today, I’m going to teach you how to use Facebook ads to turn the “ugh, January“ you’ve become accustomed to into the … Continue reading Say No to the Slump: How to Drive Post-Holiday Sales with Facebook Ads
Brett McHale — January 13, 2018 — January 13, 2018 Let’s face it: as a marketer, you can target almost any segment imaginable through Facebook. On top of that, the social media giant has done a fantastic job at expanding the places where your ads are shown. Over the past few years the company has … Continue reading The Ultimate Guide to Facebook Ad Placement Optimization
Paul Granger — January 10, 2018 — January 10, 2018 When you have the basics in place, your Pay Per Click campaigns should be providing reasonable (basic) returns. But to really make the most out of your spend and get a better return on your investment, it’s time to explore some more advanced strategies. Ultimately, … Continue reading Essential PPC Strategies for Google, Bing, and Facebook Ads
Ana Gotter — January 10, 2018 Follow @ana_gotter — January 10, 2018 Your brand is everything. It defines your business more than anything else. In some cases, your brand and its story can actually matter even more than the product you’re selling. Think about it; there’s likely a few thousand competitors out there (and at … Continue reading The Step-by-Step Guide on Brand Building with Facebook Ads
