The amount of time people spend watching an ad varies by context, but the ad’s value shouldn’t be considered proportional to its watch time, per Facebook. Tim Peterson on January 5, 2018 A video ad is a video ad is a video ad. Except it’s not, according to Facebook. The social network would argue … Continue reading How Facebook’s video ads’ watch time compares across formats
By Stefan Des January 2nd, 2018 Facebook is growing by leaps and bounds. Marketers are spending billions yearly to reach their target audience with Facebook Ads. However, Facebook looks more like a socializing platform than a place where people can buy things. This is because most users are not thinking of buying when they … Continue reading How To Build A Successful Facebook Ads Funnel
Jason Davis — December 31, 2017 Follow @weareelement502 — December 31, 2017 Before diving into how to develop creative for your ad planning and execution come first. You may want to consider the following questions as you’re going through each of the phases in your planning and execution. What is your objective? Two questions are … Continue reading Planning a Successful Facebook Ad
Branded-content ads receive, on average, twice as many earned impressions as paid impressions on Facebook, according to Shareablee. Tim Peterson on December 28, 2017 If brands want to attract extra attention for their ads on Facebook, they may be better off paying a publisher or influencer to produce a branded-content post through their Pages … Continue reading On Facebook, viral reach for branded-content ads eclipses standard ads
Beth Adan — November 28, 2017 Follow @BethAdanPR — November 28, 2017 Have you considered advertising on Facebook? This blog post provides advice. Whether you’re announcing a product launch, a social media promotion, a fundraising campaign or your next event appearance, social media advertising should be an important piece of your business’ digital marketing campaign. … Continue reading Why Your Business Needs Facebook Advertising
Lisa Lacy — November 26, 2017 — November 26, 2017 Facebook is a compelling platform for advertisers for many reasons, including powerful targeting options and affordable costs, among others. Your Facebook ad costs, of course, will vary based on a number of factors, including your audience, industry, goals, and optimization settings. Average cost per action … Continue reading 9 Ways to Lower Your Facebook Ad Costs
Jason Davis — November 24, 2017 Follow @weareelement502 — November 24, 2017 When you see a video ad in your Facebook News Feed, you’re seeing an ad’s placement. As well as its format (video). Simply, placements are where your ads will appear and formats are how your ads will appear. The creative portion of the … Continue reading Facebook Ads: Selecting Placements, Formats, and Creative
Larry Kim — November 23, 2017 — November 23, 2017 By now, Facebook ads aren’t exactly a new thing. We all know the drill: It’s all about promoting your “unicorns” – the top 1-3% of your best content and/or offers, the ones with unusually high engagement rates, e.g. click-through rates of 10% or higher. Why? … Continue reading The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score
John Hodge — November 22, 2017 Follow @johnahodge — November 22, 2017 Using Facebook Ads to increase brand reach can be a powerful approach and a great use of ad spend. But with all the targeting methods in Facebook ads to choose from it can become overwhelming pretty quickly. How do we know when to … Continue reading 5 Targeting Methods in Facebook Ads and When to Use Them
As Facebook begins rolling out its ‘View Ads’ tab on Pages, columnist Laura Collins discusses the ramifications for advertisers and how the new disclosure will affect ad transparency. Laura Collins on November 22, 2017 One of the foundations of Facebook advertising is the ability to segment your audience to serve relevant, tailored creative to … Continue reading What you need to know about Facebook’s new ad transparency
