The ad-creation tool has five new features, including the ability to include overlays, stickers, logos and more. Amy Gesenhues on July 16, 2018 Rokas Tenys / Shutterstock.com Facebook just gave advertisers more creative tools for building ads right from their phones via the Ads Manager app. When creating an ad on a mobile device, … Continue reading New features in the Facebook Ads Manager app make building ads on mobile easier
Tanya Brody — July 13, 2018 — July 13, 2018 Now that you understand why you should run Facebook ads to promote your ecommerce store, and you have some ideas on where to start, you need the tools to make it all happen. You’ll need everything, including: An ad creation platform. Facebook and product integration … Continue reading The 8 Best Facebook Advertising Tools and Services for Ecommerce Brands
Nicole Blanckenberg — July 12, 2018 Follow @https://twitter.com/NicoleBlancken — July 12, 2018 Just because Facebook Dynamic Product Ads are automatic remarketing on steroids, doesn’t mean you shouldn’t be optimizing them for better success. Even automated PPC needs a human touch! Facebook Dynamic Ads can be a powerful, traffic-driving tool with the potential of getting shoppers … Continue reading 8 Quick Facebook Dynamic Product Ad Optimization Tips for Better Success
Conor Bond — July 11, 2018 — July 11, 2018 For anyone who’s ever looked at an advertisement on the Internet and thought to themselves, “I, for one, hope I am not being brainwashed by malevolent actors sitting in an undisclosed room lit by a single dim light bulb,” I have some pretty cool news. … Continue reading Facebook’s Ad Transparency Feature: Your New Favorite (Free) Competitive Research Tool
Torrey Tayenaka — July 1, 2018 Follow @https://twitter.com/sparkhouse — July 1, 2018 If you’re going to take the time to produce a nice video ad for Facebook — and spend money on ad space — you need to put a little thought into how you’ll reduce the odds of getting scrolled in the feed. We’ve … Continue reading 10 Solid Ways To “Stop the Scroll” For Your Facebook Video Ads
Ben Heath — June 27, 2018 — June 27, 2018 When you create a Facebook campaign, one of the first things you need to do, is select a campaign objective. Campaign objectives determine how Facebook optimizes your campaigns. If you select the traffic objective for example, Facebook will try to generate as many link clicks … Continue reading Facebook Ads Awareness Objectives: What You Need to Know
Ben Heath — June 23, 2018 — June 23, 2018 Facebook ads are distributed through an auction. The advertiser that bids the most to reach a certain target market will win, and have their ad served. However, the vast majority of Facebook advertisers let Facebook do all the bidding for them. As a result, they … Continue reading How to Set a Facebook Ad Bid Cap
Ana Gotter — June 10, 2018 Follow @ana_gotter — June 10, 2018 ElisaRiva / Pixabay In my experience working with clients, I’ve found that they typically struggle most with two different aspects of the Facebook Ads system itself: targeting and bidding. Targeting at least stays relatively consistent year after year (barring the partner categories shutdown … Continue reading Facebook Ads Bidding Q&A: All Your Questions Answered
Ana Gotter — June 6, 2018 Follow @ana_gotter — June 6, 2018 Whether you’ve built a standalone app with the goal of being the next candy crush or an app that’s meant to bolster what your business already sells, promoting your app can be difficult. Not only do you have to get it in front … Continue reading Everything You Need to Know About Promoting Your App on Facebook Ads
Jana Christoviciute — April 13, 2018 — April 13, 2018 rawpixel / Pixabay You may be familiar with existing best practices for Facebook ad auctions, understand how they work, and know how to efficiently optimize your campaigns. The only constant is change, however, and maximizing success on Facebook auctions is no exception. As Facebook improves … Continue reading How to Improve Your Campaign Performance in Facebook Auctions
