by Claude Harrington July 29, 2016July 29, 2016 Last week, Unilever spent $ 1 billion to acquire the stylish, grooming startup Dollar Shave Club. Founded only five years ago, Dollar Shave Club has already attracted over 2 million members to sign up for their monthly razor-providing service. There are several reasons why their disruptive business … Continue reading Billion Dollar Explainer Video?
by Claude Harrington July 12, 2016July 12, 2016 When it comes to distributing and marketing explainer videos, there is no perfect answer. Especially not in our rapidly changing online environment. But while trends come and go and technology changes the game, there are a handful of best practices that have developed over the years and … Continue reading Best Practices: Explainer Video Distribution & Marketing
by Claude Harrington June 11, 2016June 11, 2016 We all know that explainer videos should be compelling. But, of course, that’s one of those things that’s easier said than done. And it’s a task that’s made even harder when you factor in that “compelling” is not a yes-or-no binary function. It’s not as simple as … Continue reading 6 Tips to Keep Your Explainer Video Compelling from Start to Finish
by Andre Oentoro May 24, 2016 Almost every startup struggles with video marketing in the online world. The common problem is that they treat digital video marketing the same as TV advertising. But until recently, with the numbers of startups going through the roof, the number of animated explainer videos have grown exponentially. After … Continue reading 4 Reasons Startups Should Use Animated Explainer Videos
by Claude Harrington May 12, 2016May 12, 2016 Like any medium of storytelling, explainer videos are at their best when the narrative is sharp, streamlined and digestibly lean. In theory, this makes sense. But in practice, it can be difficult to execute. Especially if you already have a concept, script or animatic that you really … Continue reading 6 Tips To Help Tighten Your Explainer Video
by Eric Strong April 29, 2016 Follow @art4businessApril 29, 2016 Overview: So you’ve heard the buzz about explainer videos and have decided you want one of your own. You’ve heard that: Having a video on your website can increase conversion rates Explainer videos are a great storytelling device They are a wise choice considering the … Continue reading What to Expect When You’re Expecting an Explainer Video
by Claude Harrington April 11, 2016April 11, 2016 Whether you’re selling lemonade to neighbors or ice cubes to eskimos, presentation plays a key role in the sales process. That’s why, if you’re in the healthcare industry, a strong mechanism of action (MOA) video can be such a valuable asset. It’s a way for you to … Continue reading Why an Animated Explainer is Perfect for Mechanism of Action Videos
by Claude Harrington March 7, 2016March 7, 2016 Have you ever seen an unprofessional-looking explainer video? Probably. But have you ever watched an unprofessional-looking explainer video in full? Probably not. Or even if you did, you probably didn’t receive the message as its creator intended, nor is it likely that you followed through with the … Continue reading 6 Mistakes That Lead to an Unprofessional Explainer Video
by Claude Harrington January 19, 2016January 19, 2016 Recently, we discussed some of the reasons why animated explainer videos are so well suited to improve conversion rates. So much so that multimillion-dollar companies like Dropbox credit their explainer as a major factor in their growth. Examples like that are just further evidence that an explainer … Continue reading 7 Reasons Why an Explainer Video Will Increase Conversions (Part 2)
by Claude Harrington November 14, 2015November 14, 2015 The entire point of making an explainer video is, of course, to utilize the uniquely impactful power of video. Given this purpose, it may seem strange to think about boiling down your explainer video to individual frames. But when people visit your website (or find your explainer … Continue reading 7 Tips To You Pick the Best Thumbnail For Your Explainer
