Lucinda WatrousApril 19, 2015 “I am Groot.” Those are the only three words Groot says through most of the Marvel Guardians of the Galaxy film. Rocket’s the only character who “gets” Groot. While it certainly makes for an element of humor in the film, it’s not the way you want to operate your email marketing … Continue reading “I Am Groot.” What’s Your Email Marketing Really Saying?
David AndersenApril 18, 2015 In many ways, your contact list is a long-term romantic relationship. Both parties, you and your customers, get to know the ins and outs of your respective personalities. Contacts first sign up because they’re attracted to your content and trust that your offer is relevant and provides value. It’s love at … Continue reading Email Inactives Doesn’t Have To End In A Painful Breakup
Mike ParryApril 16, 2015 Let’s get serious with auto responders! Auto responders tend to get set up almost as an after thought. We’ve planned our email broadcasting strategy for bulk sends but about those pesky auto responders? What should we send there? They also tend to get set up and often are left unchanged. We … Continue reading Let’s Get Serious With Auto Responders!
Miranda PaquetApril 15, 2015 When The Local Good first got started with email marketing, they were in a position a lot of businesses and organizations can relate to. Without an existing list of email addresses, they had to build their list from scratch — one name at a time. As a nonprofit that specializes in … Continue reading 5 Steps to Grow an Email Audience that Looks Forward to Hearing from You
Amir JirbandeyApril 15, 2015 Remember those Cracker Jack boxes you had as a child? Not knowing what toy you’d find at the bottom was a huge incentive to opening and consuming the box all in one sitting. While the element of surprise was exciting back then, it doesn’t translate quite as well to email marketing. … Continue reading Mastering Responsive Email Design Across Most Popular Clients
Sabel HarrisApril 14, 2015 Living in the digital world provides clear benefits from real-time communication to an all present connection. Sometimes those things may come across as negatives, but the general consensus is a positive one. One stand out negative is that with these new capabilities of being present every minute of the day and … Continue reading The 7 Best Tactics For Personalizing Bulk Messages
Micheline NijmehApril 11, 2015 Email tracking tools today abound that promise to help you close deals faster. But just opening a sales email and clicking on it doesn’t truly indicate a customer’s interest. So how does an email-tracking tool accelerate the sales cycle? The reality is that it doesn’t – at least not by itself. … Continue reading 4 Reasons Why Email Tracking Isn’t Enough for Sales
Jonathan YefetApril 11, 2015 The folks at Venture Beat Insight are currently doing some really awesome email marketing research by collecting super insightful user data. Through this research, they are hoping to explain why email marketing is primed to grow in 2015 and garner an increase in both budget and attention. Though VB Insight’s research … Continue reading Email marketing is primed and ready to grow in 2015
Tanya MoreiraApril 11, 2015 In our last blog post, we covered four of the essential email marketing metrics: open rates, clicks, clicks-to-open and share rates. Now we’re going to look at delivery rates, bounce rates and net list growth. These metrics will give you a better picture of whether your database is growing or dying … Continue reading Back to Basics – 7 Email Marketing Stats You Should Know
Jordie van RijnApril 11, 2015 We are pleased to announce that email industry heavy weight Jordie Van Rijn from Email Monday among many other well respected email marketing events, blogs and websites like email vendor selection has agreed to write a series of blogs for display block. The first of which is below. Please make … Continue reading Research Piece On What Email Marketers Are Focusing On
