Jonathan YefetApril 23, 2015 Have you ever thought about how the age, gender and the level of education of your email recipients affects your email marketing strategies and success? If you haven’t, shame on you! But if you have, pat yourself on the back! There are so many different factors that can affect you email … Continue reading How Age, Gender, and Education Can Affect Your Email Marketing
Amir JirbandeyApril 23, 2015 It’s a fine line to tread, emailing your customers too much will cause fatigue, but messaging too little will cause them to forget you altogether. Email frequency can affect important metrics such as open rates, click throughs and most importantly unsubscribe rate. But before you throw in the towel thinking that … Continue reading 3 Ways to Optimize the Frequency of Your Emails
Marc HummelApril 21, 2015 An unseemly tirade for retailers with ambition: Part 3 We’ve been venting a lot lately. Thanks for listening. We got most of our frustrations out in our recent rant about personalization, but there are some things that we think we should clear up. Lots of marketers know personalization is something they … Continue reading A Counter-Intuitive Truth: Personalization CAN Scale
Kristen PatelApril 21, 2015 There are those that think email marketing is dead, and then there are those that believe that email marketing is very much alive, yet has become the equivalent of the mid-dinnertime mispronounced-name cold call. And then there is me. I know that email marketing, when done well, is nothing like a … Continue reading Email Marketing: It’s All About The Click-Throughs
John W HayesApril 20, 2015 When I’m not sitting at my desk thinking about email marketing, I can often be found on my bike and thinking about email marketing. It’s not that I’m obsessive or anything, I just seem to have my best, most creative email marketing ideas when the sun is in my face … Continue reading Is It Time to “Degrease” Your Email Marketing Strategy?
Columnist Daniel Faggella offers tips on how you can use broadcast email messages to solicit feedback and improve your marketing strategy. Daniel Faggella on April 20, 2015 If you have any kind of working customer relationship management (CRM) system, odds are much of your marketing effort is going toward your database of both customers and … Continue reading Send Out An “S.O.S.” to Improve Your Database Email Marketing
Andrea LehrApril 20, 2015 Every day, humans make snap judgments. In one Princeton study, participants made assumptions within 100 milliseconds of being exposed to a portrait. In a similar study on virtual bias, researchers at the University of British Columbia compared respondents’ in-person impressions with those obtained by only viewing Facebook photos — and the results revealed … Continue reading What Does Your Email Writing Style Say About You?
Andrew PaulApril 20, 2015 First Things First – What Are Preheaders? A preheader is the short text snippet or summary text that directly follows the subject line when an email is previewed in an email client. Many desktop, web and mobile email clients provide them to give the recipient a little more information, before they open … Continue reading Understanding Preheaders And Their Importance In Your Marketing Emails
WishpondApril 20, 2015 I have a confession to make, I’m terrible at opening emails. But worse, even if I do open an email, I rarely (if ever) click-through on an offer. The thing is, I really don’t feel like I’m to blame here. I’d love to be genuinely excited about every email I receive but … Continue reading 7 Examples Of Emails That Are Doing Nothing To Encourage A Click-Through
WishpondApril 20, 2015 Think about your email inbox. What exactly is in there? There’s that email from your old high school friend you haven’t seen in a year, an evite to your niece’s engagement party, and Facebook emails notifying you of comments on your new profile picture. That is what your marketing emails are competing … Continue reading 5 Ways To Personalize Your Emails Without Scaring Your Subscribers
