Jessica LawlorApril 27, 2015 Looking for a great source of content marketing inspiration? Look no further than your own email inbox! Your inbox (likely that promotions tab if you’re using Gmail) is filled with examples of brands using content marketing strategies and tactics to increase awareness and brand loyalty, ultimately leading to sales. Today, let’s … Continue reading Content Marketing In Your Inbox: Creating Emails That Pop (And Get Consumers To Take Action)
Paula ChiocchiApril 26, 2015 Email marketing has been a focus of mine for many years. As a result, I’m often asked by the small businesses I work with for my best advice on this topic. Regardless of the industry a business is in, my four top tips remain the same: Consider the Consequences of Bad … Continue reading My Four Top Tips for Small Business Email Marketing Success
Robyn-Dale SamudaApril 26, 2015 It has become more difficult to deliver your email messages to prospects, and even your own customers, as more email service providers are placing messages in the trash and implementing strict rules filtering messages as spam. Beyond providing quality content and offers, what can you do to have the best chance … Continue reading The 6 Pillars of Achieving Email Marketing Success for Your Small Business
Adam BaetuApril 25, 2015 If you asked any marketing novice what the purpose of email marketing was, it’s likely that they would say one word – selling. So many brands think that by firing out a few thousand identical marketing emails, each with a blatant ‘buy now!’, ‘click here!’ message, they can instantly boost sales. … Continue reading Email Marketing Doesn’t Have to Be Just About Selling — Newsletters, Engagement and Updates Are Just As Valuable
Alex LustbergApril 25, 2015 Big data is all the rage in the digital marketing space, and for good reason. Any kind of data that can be crunched, analyzed, and shaped can be used in many different ways to convert a list of contacts into active, engaged customers, which is worth its weight in gold to … Continue reading Best Practices & Tips for Automating Email Marketing Campaigns that Drive Engagement and Conversions
Mitro PatrikainenApril 24, 2015 Did you know you can increase your email open rates by deleting subscribers from your list? That’s right. Brian Moran’s Get10kFans newsletter open rates went from 5% to 20% after deleting over 100,000 subscribers. That means they are getting more opens with a smaller list! Their approach worked because they only … Continue reading 39 Ways To Increase Your Email Open Rates
Sheryl-Lynn CollinsApril 24, 2015 Four months into 2015 and we find ourselves coming up for air. The January admin rush has come and gone, the February goal setting sessions are now past us, and we finally have time to look up from our March deadline for strategic plans. I find myself wondering about all the … Continue reading 7 Email Marketing Predictions – For The Remainder Of 2015
Ceren CubukcuApril 24, 2015 Email is one of the most used communication tools in business. It allows us to connect with each other whenever we want and gives us the ability to work together sharing our files or notes from wherever we are. Also, it is fast and easy to use making it very popular. … Continue reading How To Manage Your Emails Effectively
Jaymin BhuptaniApril 23, 2015 What could be more exciting than knowing exactly what your customers would like to buy? Behavioral emails use predictions based upon analyzing the content a user consumed; That is the closest the above mentioned dream scenario can get. Behavioral targeting approaches the reader at that exact critical time, which can then … Continue reading Behavioral Email Marketing – How To Convert A Visitor Into A Lifelong Customer
Troy HollenbeckApril 23, 2015 Emails should convince readers to take some sort of action, whether it is to sign up for a special offer or respond with specific information. The purpose of your email is its Call to Action (CTA), and it should be clearly stated as unambiguously as possible within the body of your … Continue reading 5 Secrets to Engaging Email Copy
