Jon DrachenbergApril 30, 2015 Relationships come and go. It’s a fact of life, and it’s a fact of business. It’s not always due to a bad experience- sometimes it’s just time to move on. It’s important to always remember that it takes two to tango whether it’s a personal or professional relationship. If one of … Continue reading Improve Your Brand Image by… Losing Subscribers!?
Alessandra CeresaApril 30, 2015 We all know that personalization is key in marketing. You want to present your audience with the most relevant information for their specific needs. But, let’s be honest, it is much easier said than done. Luckily, we have some experience with segmentation so, for this blog post, I want to break … Continue reading Better Email Marketing: How To Segment And Target Your Leads And Customers
Kristen CurtissApril 30, 2015 Your supporters, donors, and volunteers have a lot of choices when they open their inbox — how can you make sure they choose to open your emails? The simplest way to stand out in the inbox is to make sure people recognize that it’s coming from you. Your subscribers joined your … Continue reading 3 Questions To Ask Before Sending Your Next Nonprofit Email
John W HayesApril 29, 2015 We all know that the money is in your list and I would openly encourage any marketer to aggressively grow their database of contacts. But sometimes marketers mistake aggressive list growth strategies for plain bad practice. In cases like this, your new relationships are doomed from the start. Remember, when … Continue reading Bad Email Marketing Relationships – Doomed From The Start
Justin WilsonApril 29, 2015 In the world of digital marketing, it seems that every week presents a new tool which marketers can use to engage with their audience. But in all of the excitement surrounding innovation, it is also important to remember your trusted tools which deliver consistently strong results. For a lot of businesses, … Continue reading Understanding Email Metrics
Study finds that consumers are less likely to open emails with words like “shocking” and “secret of” in the Subject line. Matt McGee on April 28, 2015 You won’t believe it! (Actually, I think you will.) Clickbait headlines often work on social networks and across the web, but they’re not a good idea for your … Continue reading Shocking! Clickbait Headlines May Be Ruining Your Email Marketing
Troy HollenbeckApril 29, 2015 Emails are short and to the point, so every word and every line counts. Most people receive dozens, if not hundreds, or emails every week. So to make sure yours get noticed, you want to use the most effective methods to make your emails stand out. This can mean the difference … Continue reading How to Make Your Email Marketing More Effective
VerticalResponseApril 28, 2015 This year, Mother’s Day is May 10 and if you don’t already have a plan in place to reach out to your customers by email, it’s not too late to get started. As a retailer, Mother’s Day isn’t a holiday you want to miss out on. Take a look at these stats … Continue reading The 4 Emails Retailers Should Send for Mother’s Day
Brian HonigmanApril 28, 2015 Email seems to get a bad rap. Countless new communications apps pridefully boast of themselves as being “email killers,” people complain about their overcrowded inbox, and spam might narrowly beat out pop-ups as the most annoying part of the web. Yet, email has been shown time and again to be an … Continue reading How to Create a Sustainable and Engaging Email Newsletter
Sarah GoligerApril 27, 2015 As a marketer, you’ve got a lot on your to-do list. Even if you focus on just one or a few sub-goals at a time, there are overarching goals that every marketer needs to solve for at all times. For example: How can you generate more high-quality leads for your sales … Continue reading How Effective Is Your Email Marketing?
