Heather R. MorganMay 1, 2015 How eye catching are the subject lines in your cold emails? Maybe you’re sending out hundreds, or even thousands, of cold emails, but how many are actually being opened by your prospects? The subject lines which always grab our attention, engage us on a personal level, either by addressing an … Continue reading 3 Cold Email Subject Lines that Grab Eyeballs
Kendall CrammMay 1, 2015 Emails for Emails It can be extremely frustrating to email out canned response emails every day, or even just a simple email that requires an immediate response (one that you’ve been waiting for, for weeks now). Why are they ignoring you? When someone ignores your email at work it can be … Continue reading Why Companies Are Still Ignoring Your Emails
Ryan PinkhamMay 1, 2015 Finding the right email frequency can be a delicate balance. You know you need to be reaching out to the people on your email list regularly, but you also need to make sure that they aren’t feeling overwhelmed. And of course, you have your own schedule to worry about. How much … Continue reading How Often Should You Email Your Customers?
Lisa FurgisonMay 1, 2015 Looking to fill your appointment book? If your business runs on appointments or scheduled service calls, you can use email marketing to fill your calendar. From small insurance agencies to lawn maintenance companies, if you make money through service calls or consultations, you can increase the number of appointments that you … Continue reading 3 Emails You Should Send To Increase Customer Appointments
VerticalResponseMay 1, 2015 In business, it’s all about customer retention. According to Gartner Group, 80 percent of your future revenue will likely come from just 20 percent of your existing customers. So, how do you keep your existing customers coming back for more? Try sending customer appreciation emails. By doing so, you remind your clientele … Continue reading 5 Customer Appreciation Emails Retailers Should Send
WishpondMay 1, 2015 Eighteen months ago when I wrote a contest best practices article I’d talk at length about “driving new Fans and Followers” because that was often the goal of our merchants. But it was never the full picture. Social media contests are called that because they’re on social media, not because the extent … Continue reading How To Incorporate Email Marketing And Contests To Maximize Success And Return
WishpondApril 30, 2015 Email marketing is still one of the most powerful online marketing strategies, hands down. Of course, there are ways to develop and run successful social media and distributed content campaigns, but your email list is the most effective tool in your marketing arsenal. Unlike social media, blogs, and article repositories, with email … Continue reading 5 Easier Ways To Improve Your Email Marketing Content
Denise ChanApril 30, 2015 Growing a contact list from scratch can be a pretty a daunting task. It can feel like you’re constantly testing new call-to-actions to collect email addresses, but it only moves the needle slightly, if at all. You’re regularly maintaining your list, but not seeing significant growth. Shortcuts like buying a list … Continue reading Email 101: Growing An Email List Organically
Dave ToliverApril 30, 2015 So you went out and bought that shiny new marketing toy — marketing automation technology — sold on the allure of how it can solve all of your marketing and sales woes. You read our posts on how to prepare and staff your marketing automation team. And then it was time … Continue reading The 7 Emails That Comprise Your First Lead Nurture Campaign
Kathy DamApril 30, 2015 Email marketing has proven to be an effective strategy for maintaining relationships with leads and encouraging clients to become repeat clients. However, the personal nature of the email inbox can sometimes require email marketers to walk a fine line between doing too much and doing too little. This list of do’s … Continue reading Critical Email Marketing Dos And Don’ts For Professional Services
