Email analytics company Litmus analyzed 400,000 email campaigns to identify benchmarks around email virality based on foward-to-open rates. Amy Gesenhues on June 23, 2015 According to a newly released email study focusing on forward rates, top performing email campaigns earn one forward for every 21 emails opened, while more average-performing campaigns generate one forward for … Continue reading Study: Top Performing Email Campaigns Generate 1 Forward For Every 21 Emails Opened
Lisa FurgisonJune 21, 2015 Finding new customers and not having nearly enough time in the day are likely two of your biggest concerns as a business owner. That’s why email marketing is essential to growing your customer base. The high ROI is unrivaled. An autoresponder series is a valuable email marketing tool that gives you … Continue reading Guide To Autoresponders Part 1: Benefits And Welcome Emails
Sheryl-Lynn CollinsJune 21, 2015 I have been in email marketing for 8 years and I realized two things during that time. One – my job is very hard to explain to people outside of the industry. Two – I love my job. I admit it, I am an email marketing geek and I know quite … Continue reading You Know You Are An Email Marketer When…
Skip FiduraJune 20, 2015 So you can imagine my shock each and every time I look at an email that does not come from a branded domain. I recently got a call from a friend on a number not stored in my phone. Because of the background noise, I could not recognize his voice and … Continue reading Yes This is Really Us: The Importance of Branding Your Emails
Bryan GudmundsonJune 19, 2015 Behavioral segmentation is a marketing tactic where consumers are divided into separate groups and delivered unique content based on the actions they’ve performed in the past. When it comes to email marketing ideas, behavioral segmentation brings endless possibilities that boost every metric from open rates to conversion rates. “Email is dead!” is … Continue reading Behavioral Segmentation Saved Email Marketing
Rachel MartinezJune 18, 2015 Email campaigns are not outdated. Email marketing is still the best way to reach your target audience with personalized messages. In fact, marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention (source: Gigaom Research). Still unsure? Check out these 3 reasons to keep creating … Continue reading 3 Reasons Email Campaigns Still Matter
Amanda ClarkJune 17, 2015 What’s the most valuable marketing asset you have at your small business? Your e-mail marketing list is, at the very least, high on the list. With your e-mail marketing list you have a database of captured leads—which is not quite the same as having a captive audience. You’ve still got to … Continue reading When E-mail Marketing Goes Awry
KC ClaveriaJune 14, 2015 Social media has many legitimate marketing uses. When used right, social lets you build a genuine relationship with your customers. It helps you find out what people are saying about your brand and it enables you to share interesting content with your audience. Regardless of whether they’re in B2B or B2C, … Continue reading Why Email Marketing Beats Social Media in Lead Generation, And What You Can Do About It
Mike ParryJune 14, 2015 Working in email can sometimes seem like a thankless task sending out millions of emails to millions of people in the hope a small fraction of the receivers open them and then a small fraction of those openers actually click and buy something. Yes you can simplify email marketing down to … Continue reading Getting the Most Out of Your Email Marketing
Denise ChanJune 13, 2015 “Ogres are like onions…we both have layers”, says Shrek in Dreamwork’s hit 3D-animation Shrek. The famous green protagonist uses this analogy to describe his complicated personality. Much like an onion, it can take a while of peeling away frivolous outer appearances to understand the core of who Shrek is. This particular … Continue reading Email Has Moved On From Shrek’s Onion Metaphor
