Gareth O’SullivanJune 13, 2015 Do you ever struggle to come up with creative content for your email marketing campaigns? Are you stuck sending the same old emails, with little to distinguish you from your competitors? Coming up with content that will inspire and engage with your customers can be one of the most challenging aspects … Continue reading Finding Inspiration for Your Email Marketing
Ryan PinkhamJune 13, 2015 How many people walk into your store or office each day? What about your website or social media pages — how many people visit you there? People are discovering and interacting with your business every day. And while many of them will be loyal customers who will come back on their … Continue reading 3 Things Smart Business Owners Do To Grow Their Email List
Rachel SilverJune 13, 2015 We can easily learn a lot about each other from social media these days — almost too much. It doesn’t take much to look someone up on Google, Facebook, LinkedIn, or Twitter before a meeting or sending an email. You can learn where someone is from, what he or she likes, … Continue reading 9 Dos And Don’ts Of Writing An Authentic Email
Roman KniahynyckyjJune 13, 2015 Companies turn to text and email marketing with the overall goal of increasing sales and making money. This tactic, however, backfired big time for one restaurant in Amityville, NY, costing $ 28,500. After receiving a slew of reportedly unsolicited texts from the Muscle Maker Grill, one fed-up man took their marketing … Continue reading How To Avoid Spam Complaints In Your Email Marketing (And Save Money)
Brian SutterJune 12, 2015 Business owners know that one of the most important steps in their daily business operation is making sure to get paid for services rendered. But asking for money (even when it’s owed) and, ensuring you get it in a timely manner can be a delicate process. Shawn Cadeau, CMO of the … Continue reading Correcting Cash Flow: Getting Paid On Time
Heather R. MorganJune 11, 2015 Did everyone somehow forget that their sales prospects were humans too? How did we reach the point that people think a 10-15% open rate is “good,” and that a 3 paragraph long email with a 2% response rate was awesome? Yes, sales is a numbers game, but people seem to … Continue reading Why Your Cold Emails Suck (And How to FIx Them)
Columnist Steve Dille explains how, by combining predictive sciences with drip marketing, Next Glass keeps beer drinkers thirsting for engagement. Steve Dille on June 10, 2015 Beer, of course, gave us civilization, according to historians and anthropologists who have explored the misty originals of communities and cultures at the dawn of the human epoch. It … Continue reading Email Best Practice Pros: Next Glass Taps Into Predictive Possibilities
Amir JirbandeyJune 10, 2015 Some might say we live in a world of oversharing. You can find just about anything on your social feed, from what your friend ate for lunch, to a video of a squirrel getting drunk on fermented pumpkin. We share unique content (like this blog post) and we share frequently because … Continue reading Does Oversharing Apply To Email?
Adam BaetuJune 9, 2015 New gadgets like the Apple Watch, the flagship device of the wearable tech trend, can be hugely exciting both for consumers and the tech industry. However, they can also cause headaches for marketers who have to adapt to the new medium, and quickly. Some marketers dismiss the Apple Watch and devices … Continue reading How to Design Emails for the Apple Watch
Romona FosterJune 9, 2015 Recently, I had a situation in which I was not at peace with the client that I was working with. I worked with this client for about one year. The client came to me with no marketing strategy. He said he had a website and that was it. I put together … Continue reading When You’re Not At Peace With A Client, Is It Okay To Walk Away?
