Paul EstcottJuly 27, 2015 Every entrepreneur, business person or digital marketer, regardless of the size of his company, will have to invest in email marketing at some point. It wasn’t always this simple. Several years ago, if you wanted to let people know that something is happening you had to go to your local newspaper … Continue reading 5 Powerful Email Marketing Software to Streamline your Outreach Efforts
Elizabeth ChungJuly 26, 2015 While nonprofit marketers spend a lot of time crafting great email content, it is just as important to give thought to those email’s designs. Your message’s overall look and feel can directly impact a supporter’s decision to keep reading. When you present your content in a way that’s both intriguing and … Continue reading How To Design Emails That Always WOW Readers
Devesh KhanalJuly 26, 2015 If you’re trying to build an audience, you need a laser-like focus on one thing: Increasing email conversions from your blog content. Someone’s inbox is sacred. You can talk to them away from the noise of the internet, in a place they are comfortable. A place where they trust you. Email … Continue reading How I Increased My Email Conversions By 344%
Miranda PaquetJuly 24, 2015 Email and social media can be like the unruly siblings of online marketing. Email, the oldest, is mature and reliable. Social media, the wild child, is more outgoing and harder to pin down. And all too often, the two bicker back and forth, fighting for attention. But what if email marketing … Continue reading 4 Types of Emails to Promote Using Facebook Ads
Katie JollJuly 25, 2015 You know that saying; “what gets measured gets managed”? Split testing is a way of measuring what is working better, worse or indifferently when compared to the alternative so that you can choose to run emails, banners, landing pages and other website properties that are running for optimum results. Before you … Continue reading 3 Beginner Steps For Split Testing Your Funnel
Gregg ThalerJuly 24, 2015 Data is foundational. CRM and marketing automation are merely vessels, and it is the data they contain that is the true treasure. It’s the single most critical element when it comes to determining revenue success or failure. The outcome of your marketing efforts depend completely on the input. What do you … Continue reading Why Poor Data is the Epic Downfall of Email Lists
David KhimJuly 23, 2015 A meaningful and effective follow up email builds rapport with the prospect … but how do we do that? What do you talk about? I’m going to show you four tools you can use to set up trigger events – aka notifications that provide us with information about our prospect – … Continue reading 4 Simple Must-Use Tools to Write Effective Follow Up Emails
Tracey WallaceJuly 23, 2015 Business-related emails account for more than 108 billion emails sent and received per day. By 2018, that number is expected to reach nearly 140 billion business-related emails sent and received per day. With those numbers in mind, its easy to see why there are a flurry of articles decrying the impossibility … Continue reading Want To Partner With Small Businesses? Owners Say Send Focused Emails – Don’t Call
Zach HellerJuly 22, 2015 Email marketing only works if you have people to email. Whether you’re just starting out or attempting to grow an existing list, here are 13 things you can do to encourage more subscribers. Offer an exclusive report – write a white paper on an important topic in your field and offer … Continue reading 13 Ways to Grow an Email List
Troy HollenbeckJuly 22, 2015 No matter what the other benefits, having your own domain name is awesome. Assume your name is Mary Jones. When you purchase the domain name “MaryJones.com”, everybody in the world is going to know how to find you online. It gives you a distinction, almost a kind of power, expert status … Continue reading The Benefits of Owning Your Own Domain and Personalized Email
