Category Archives: Email Marketing

How Email and Marketing Software Can Improve Your Conversions

Troy HollenbeckAugust 16, 2015 Email and marketing automation software is used to nurture leads and automate your marketing so that you can provide personalized attention to your clients in a scalable way. It also lets you categorize leads in such a manner that you can tell right away whether they are simply “interested” or “sales … Continue reading How Email and Marketing Software Can Improve Your Conversions

StepsAway Solves The “Beacon Problem” For In-Mall Retailers And Shoppers

Mobile Web-based experience doesn’t require app downloads. Greg Sterling on August 12, 2015 Earlier this month, Target announced a 50-store beacon rollout. This is a big deal; retailers have been testing and flirting with beacons and indoor location for two years, and this is probably the biggest announcement to date. Yet beacons are only one … Continue reading StepsAway Solves The “Beacon Problem” For In-Mall Retailers And Shoppers

7 Email Newsletter Design Mistakes You Don’t Know You’re Making

Ryan PinkhamAugust 11, 2015 One of the best things about using an email marketing service to do your email marketing is that you can create awesome-looking emails even if you don’t consider yourself an expert designer. With customizable newsletter templates and drag and drop editing, you can create emails that match your brand and make … Continue reading 7 Email Newsletter Design Mistakes You Don’t Know You’re Making

8 Tips for Making Business Email Communication More Professional

Larry AltonAugust 11, 2015 Email has long been the standard form of communication for businesses, and that likely won’t be changing in the near future. It’s the perfect way to communicate with both other businesses and customers. Even though it’s a very effective communication method, it can also be damaging to your business if not … Continue reading 8 Tips for Making Business Email Communication More Professional