A new email benchmark study from Silverpop found the Lodging and Travel industry was a top performer when it came to email open rates and CTRs. Amy Gesenhues on September 14, 2015 According to a new email metrics benchmark study from marketing software provider Silverpop, the Lodging, Travel Agencies and Services industry reported a … Continue reading Email Marketing Study: Lodging & Travel Industry Reports Highest Email Open Rate At 56%
Jessica BowersSeptember 14, 2015 How to Make Your Email Marketing Efforts More Successful Despite the advent of tools like Periscope, Facebook advertising and mobile coupons, email remains a mainstay of digital marketing strategies. Email marketing is still one of the most powerful tools businesses have at their disposal to effectively promote their business and drive … Continue reading Why Your Sales Emails Are Not Selling
Ben SmithSeptember 14, 2015 We’re nine days into September and we saw that Starbucks rolled out its Pumpkin Spice Latte. Then we saw the costumes were out at CostCo and thought, “Hey, when in Rome.” So in the spirit of introducing things way, way to early, we decided to go ahead and do a Halloween post. … Continue reading 3 Tips For Your Halloween Email Marketing Strategy
VerticalResponseSeptember 13, 2015 As with any marketing effort, it’s important to have goals. Email marketing is no different. The big question is, how do you know what goal is realistic? Setting a goal for an 80 percent open rate sounds great in theory, but when you learn the average open rates hover around 25 percent, … Continue reading The Complete Guide to Email Metrics – Part 2
Annaliese HenwoodSeptember 12, 2015 Are you ready to design the best email newsletter ever? Your email marketing newsletter design is hands-down the most important element of your campaign. Without an effective and compelling design, your recipients won’t engage and maybe will even unsubscribe or *horror* mark you as spam. I want to help you make … Continue reading Email Marketing Newsletters: Your Design Checklist
VerticalResponseSeptember 11, 2015 How are your customers, clients or donors responding to your emails? The answers are in your email metrics. Sending and creating emails is only half of the job. To find out if your messages are reaching customers and increasing sales, you have to turn to email metrics. With VerticalResponse, you get an … Continue reading The Complete Guide to Email Metrics – Part 1
Louisa ChanSeptember 11, 2015 In the last post, we saw how landing pages work in tandem with email marketing to grow an audience base. We also discussed how landing pages are different from home pages: In the audience they serve and The objectives they help to achieve This video that demonstrates how the pages are … Continue reading Where Are The Landing Pages Used With eMail Marketing?
Creating a sense of urgency can be extremely powerful in email marketing, and marketing in general. Urgent situations cause us to suspend deliberate thought and act on rash, snap impulse decisions. Urgency causes people to act quickly. Many times what is stopping a subscriber from converting on a landing page or email is people thinking … Continue reading Creating a Sense of Urgency in Email
Paula ChiocchiSeptember 9, 2015 The raunchy comedy film “Revenge of the Nerds” turned 31 this summer. The movie, which foretold of the day when “nerds” would take over the planet, turned out to be on to something. Soon after its release, Bill Gates, Steve Jobs, Mark Zuckerberg and many other computer geeks made their mark … Continue reading 4 Simple Ways to Embrace the Science of Email Testing
Are you looking to create more relevant emails? Columnist Chad White lays out key elements of an email marketing system that tailors your message more closely to your audience. Chad White on September 8, 2015 “Email is the most contextual medium — much more than the Web,” Kevin Mandeville, content designer at Litmus (my employer), … Continue reading 4 Characteristics Of A Contextually-Aware Email Marketing System
