Mickie E KennedySeptember 19, 2015 Have you ever received a newsletter from a company and wondered who they were writing to? Many companies send them out willy nilly without regard for the audience, their knowledge level, or their interests. These useless newsletters then get put in the spam folder or the recipient will unsubscribe from … Continue reading 5 Tips on Writing a Great Email Newsletter
Sasha SeddonSeptember 18, 2015 Social proof may be a popular marketing buzzword nowadays, but the concept extends way back in our evolutionary past. The ancestors of all primates existing today learned important survival skills by emulating and imitating each other, using mirror neurons. Our brains are still running on the same ‘monkey see, monkey do’ … Continue reading How to Use the Psychology of Social Proof in Email Marketing
Ryan PinkhamSeptember 18, 2015 On paper, a purchased email list can sound like a good idea. Maybe you’re just getting started with email marketing, or perhaps the list of email addresses you already have has started to go stale. You have money to spend on marketing. What you don’t seem to have is the time … Continue reading How Purchased Email Lists Can Destroy Your Email Marketing
Eric HammisSeptember 17, 2015 Let’s face it, email marketing is old school. It’s one of the first strategies for digital marketing. But that doesn’t mean it’s not still important for your digital marketing plan. Believe it or not, but email marketing is continuing to become more important. Thanks to the fact that it’s a prehistoric … Continue reading Tips For Keeping Subscribers Happy! [Infographic]
Eric SealSeptember 16, 2015 Account protection has always been a major concern. But with the majority of our business being conducted online these days, compromises in internet security are even more threatening. You need to do everything you can to ensure your accounts are protected. 2 step verification is the topic of the third installment … Continue reading Why You Should Be Using 2 Step Verification
VerticalResponseSeptember 15, 2015 Use email metrics as a great diagnostic tool. These metrics provide a ‘look under the hood,’ so to speak. Just like a car, if something isn’t running right, you fix it. If you see a metric that’s off, or not where you want it to be, it’s time to break out the … Continue reading The Complete Guide to Email Metrics – Part III
Kristin LisakSeptember 15, 2015 In today’s marketing environment, any successful campaign has to have an email component. The good news: it’s an inexpensive, effective way to reach an audience. The bad news: the competition is steep. The main measure of email campaign performance is the click through rate—the number of people who click on your … Continue reading How to Improve Click Through Rates in Email Marketing
Even though the number of “never active” subscribers is dwindling, marketers need to implement strategies for continued success, says columnist Jason Warnock. He explains how you can put those strategies into place. Jason Warnock on September 15, 2015 Not long ago, marketers were struggling to reach a consumer’s inbox. Marketers sent multiple emails a week; … Continue reading Here’s How Marketers Can Build On Their “Never Active” Subscriber Base
Jessica KornfeindSeptember 15, 2015 Using email as a customer service platform is becoming more and more common across all industries. While it may seem like an impersonal line of communication, it is one that many prefer. Especially since it is a quick and easy avenue for most customers to access. No matter the size of … Continue reading The Write Response: Email Marketing Cheat Sheet
Adam BaetuSeptember 14, 2015 Email marketing is all about timing. Marketers need to be able to judge when the time is right to launch different parts of their campaign, from first contact with new recipients to follow-up emails when the recipient is just about ready to purchase.However, of all the different emails you’ll send to … Continue reading Why Your First Email is Vital in an Email Marketing Campaign
